Birthday parties aren’t just a fun add-on—they’re one of the highest-margin, lowest-stress income streams in your gym (if you do it right). In this episode, we’re talking: How to market parties without sounding desperate What to offer when you don’t... Read More

Fall isn’t the time to “hope it works.” It’s the time to plan and profit. In this episode, we’re breaking down the smart marketing moves gym owners should be making right now to set up a high-revenue season. You’ll learn:... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton dives deep into one of the hardest decisions leaders face—should you invest in training an underperforming employee or decide it’s time to part ways? Drawing from years of business ownership and... Read More

She was fixing bows and cheering behind the spectator ropes—now she’s running the whole program. In this episode, we talk to a former cheer mom turned all star director who’s gone from planning goodie bags to running staff meetings, and... Read More

This 4th of July, let’s talk gym owner freedom—the kind where your gym runs like a machine, and you’re not the one refilling toilet paper or answering panic texts during family BBQs. In this episode, Danielle breaks down what independence... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton dives deep into one of the most important topics in gym ownership: staff culture. Drawing from real-life experiences and long-standing staff relationships, Dan shares why creating a supportive, values-driven, and connected... Read More

Coaches are pros at asking for feedback — on routines, legality, and performance. But when it comes to running the business? We often tough it out solo… and pay the price. In this episode, Danielle digs into the blind spots gym... Read More

In this episode of The Cheer Biz Podcast, Dan shares his most effective (and hard-earned) strategies for motivating teens and pre-teens in cheerleading, based on 22+ years of coaching, behavioral science, and real-world experience. You’ll learn: How to use fake control to boost buy-in... Read More

This week on Fireside Chat, Danielle interviews Craig Hallmark and Heidi Weber from the Open Championship Series to talk all things scoresheet. They explain the why behind the 2025-2026 OCS scoresheet updates and share what surprising trends their data revealed... Read More

 In this episode of Fireside Chat, I’m joined by Matt Becker, attorney and founder of GymLawyers.com, to break down one of the most misunderstood topics in the cheer industry:  when it’s legal to deduct pay from your staff. If you’ve ever... Read More