In this episode of The Cheer Biz Podcast, Dan welcomes back one of the industry’s most impactful voices—Adam Forte of Forte Spirit Solutions. Known for his high-performance staff training and athlete development systems, Adam shares what he’s learned from working with... Read More

The Open’s new age grid has been a hot topic in the all starcheerleading world, but is age separation alone really what keeps kidssafe? In this episode, we’re diving into the bigger picture—whycoaches, gym owners, and gym culture play a... Read More

In this episode of The Cheer Biz Podcast, host Dan Cotton shares his insights on the lessons learned from the 2025 NCA Nationals incident and what gym owners, event producers, and the cheer industry as a whole can do to improve... Read More

Danielle shares a month-by-month retention roadmap to help gym ownerskeep athletes engaged and returning season after season. Learn how touse feedback, assessments, and recruitment efforts to improveretention. Tune in for actionable strategies to build a stronger, morecommitted team!... Read More

Navigating Trauma & Moving Forward: Lessons from NCA 2025 with Jeff Benson Description – This special impromptu episode of The Cheer Biz Podcast dives into the emotional aftermath of NCA Nationals 2025. Dan Cotton is joined by mental resilience expert Jeff Benson to discuss how... Read More

Are you making these mistakes that are keeping your gym from financial success? In this episode of The Cheer Biz Podcast, host Dan Cotton dives into the 10 biggest ways gym owners sabotage their own success—and how to fix them.  Are you guilty... Read More

In this episode of Fireside Chat, we’re sharing three game-changingcommitments we’re making to elevate our all-star cheer gym in 2025.From creating more engaging social media content to strengtheningfollow-through with a dedicated Operations Director, and reignitingour investment in junior staff, we’re... Read More

This episode dives into the importance of educatingAll-Star cheer parents to build trust, reduce confusion, and create asupportive team mindset. We cover common parent misunderstandings,strategies for effective communication, and how investing in educationbenefits athletes, parents, and gyms alike. Learn actionable... Read More

In this episode of The Cheer Biz Podcast, I dive into why holding regular meetings with your staff is one of the most effective ways to cut down on stress and misunderstandings. Spoiler alert: It might even reduce the need to... Read More

In today’s episode we dive into the realities of hiring a gym director and why this likely is not the solution you need in your gym.  We will discuss why hiring a director is so difficult and what I think... Read More