Picking a uniform vendor feels like it should be simple, until you’re the one holding a surprise shipping bill and a prototype that didn’t survive the wash. In this episode, Dan Cotton breaks down the exact framework he uses to... Read More

Ty went from a football and baseball kid who’d never set foot in a cheer gym to a 4x World Champion at Top Gun Miami — and now he’s making history on Miami Medal, the first-ever Pro Cheer League roster.... Read More

Dan’s own ad performance has taken a hit this year, so instead of pretending marketing is easy right now, he’s breaking down the three real reasons leads have dried up — for his own gyms and for the Next Gen... Read More

If Dan wanted to guarantee his gym stopped growing — or put it out of business entirely — these are the five things he’d do. Unfortunately, he sees gym owners doing all five on a regular basis across the industry.... Read More

Dan’s a self-described AI super fan — but this episode is him making the case for why the average cheer gym owner should not be spending their time building a custom app with AI, no matter how easy tools like... Read More

If you’ve ever tried to explain all star cheer to someone outside the industry, you already know how ridiculous it can sound. In this episode, Danielle sits down with comedian, former teacher, and award-winning social media creator Jay Yoder to... Read More

Brooke’s cheerleading career started because some friends at recess told her she couldn’t do a back walkover. Years later, she would go on to compete at Worlds, spend three years at Trinity Valley, transfer to Weber State, and experience some... Read More

Dan calls himself an AI super fan — he uses it every single day, in multiple parts of his business, at the same time he’s recording this episode. But he’s also telling you flat out: AI is not your business... Read More

Dan is back in the studio after three months on the road, and he has some hot takes about what he’s been seeing across the cheer industry. In this episode, Dan works through 10 topics that have been on his... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton explains why the biggest mistake cheer gym owners make with artificial intelligence is treating it like a chatbot instead of an employee. Dan shares how he’s using AI every day... Read More