Cheer moms get most of the attention, but what about dads? In this episode, Danielle sits down with Alex Russell, co-host of The Cheer Dad Podcast, to talk about a side of all star cheer that coaches and gym owners... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton challenges one of the most celebrated phrases in all star cheer: hit zero. While hitting zero can be exciting, Dan explains why the industry’s obsession with no-deduction routines may be... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Elizabeth Scumaci, Founder and CEO of GlitterStarz, to discuss what it takes to build a brand that lasts in the cheer industry. What started as a small... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton asks an important question:Why does the cheer industry keep making the same mistakes over and over again? After more than 25 years in all star cheer, Dan reflects on several... Read More

The 2026–2027 all star cheer season is almost here, and Dan Cotton is sharing his biggest predictions for what coaches and gym owners should expect.In this episode of the Cheer Biz Podcast, Dan breaks down the trends he believes will... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton reflects on the biggest lessons he learned during the 2025–2026 cheer season after nearly 25 years of coaching and 15 years of gym ownership. From launching a new branch of... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares the biggest red flags he has seen after 25 years of coaching cheerleading. From coaches blaming choreography or saying no athletes are ready to level up, to athletes cutting... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Rocky Rumel to talk about one of the biggest gaps in the cheer industry: how we train athletes beyond just reps, routines, and skill progressions. With an... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a problem that quietly hurts a lot of cheer gym owners: listening to the wrong people. From anonymous moms in Facebook groups, to random opinions online, to well-meaning... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Cat Haley of the Cat Haley Method to talk about one of the most misunderstood parts of athlete development in all star cheer: flexibility, strength, and safe... Read More