🎧 Part 2 is here — and yes, we’re going deeper. Last week, we talked about what the Crazy Cheer Moms got right. This week? What they got very wrong. From loyalty vs. entitlement to the myth of “favoritism,” I’m... Read More

🚨 This week on the pod: I respond to that viral post from Crazy Cheer Moms. As a gym owner, I’ve seen the good, the bad, and the emotionally-overcaffeinated. But buried in the drama? Some real truths. In Part 1,... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Alicia Shaffer, the owner of GPX Cheer in Gillette, Wyoming. Alicia shares her inspiring story of launching a gym in a small community and growing it... Read More

AI isn’t the future—it’s the present. In this episode of the Cheer Biz Podcast, Dan Cotton walks you through how to go from casually using ChatGPT to leveraging it like a true expert. You’ll learn practical strategies like building master... Read More

She was fixing bows and cheering behind the spectator ropes—now she’s running the whole program. In this episode, we talk to a former cheer mom turned all star director who’s gone from planning goodie bags to running staff meetings, and... Read More

In this powerful episode, Danielle sits down with Cat Weeden—owner of Luxe Cheer in Tulsa, Oklahoma, and co-founder of the Small Cheer Gym Association—for a raw and honest conversation about the current state of the all-star industry. Together, they explore... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into the newly released details about the ProCheer League. Recording from his new studio after a phenomenal conference in Dallas, Dan shares his candid thoughts on the structure,... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Amy Bay and Heath Methlie from Team Butter, sponsors of the upcoming conference in Dallas. Team Butter is a virtual fundraising platform built by people who get the... Read More

In this short but insightful episode of the Cheer Biz Podcast, host Dan Cotton shares his candid reflections after spending five intense hours choreographing for a mini level one cheer team — a rare experience for him. From the surprising... Read More

In this episode of The Cheer Biz Podcast, Dan sits down with longtime friend and industry powerhouse Jibreel Rayam to discuss his groundbreaking new venture: the Association of International All-Star (AIA). From his early days in the Pacific Northwest to leading international... Read More