All-star cheer gyms are truly one of a kind in the business world.Unlike franchises or traditional industries, we have the power tocreate and innovate without restrictions—from brand-new programs tounique revenue streams. But what makes cheer gyms stand out in thebusiness... Read More

In this episode, I dive into the critical traits that can make or break you as a gym owner or entrepreneur. Drawing from my experience running three cheer-related businesses with over 60 employees, I explore the grit, determination, leadership, and... Read More

October 22nd an article was published with a thorough dive into the history of Varsity All Star, Jeff Webb, USASF, and private equity in cheerleading.  This article quickly spread throughout the cheer world.  This is my response after reading the article,... Read More

Join me as we sit down with Dream Camps staffer and coach from Top Gun Miami Taylor Shapiro.  We will discuss everything in the cheer industry to include an unexpected conversation about scoring and what we both feel would make it... Read More

There is a change coming to the industry and we can all feel it. These are my biggest 3 pieces of advice to be prepared for what is coming.... Read More

I attended the USASF World Championships this weekend.  These are my thoughts on everything from how my team did, to if worlds is still prestigious. ... Read More

This weekend I attended Jamz Nationals in Vegas.  This event ran on the USASF scoring system and we will dive into the things I liked and the things I didn’t about competing on this scoresheet.  ... Read More

We have an issue in our industry.  I have been a party to it, but it became so apparent to me after listening to Jeff Benson’s keynote address at our conference and then seeing some things firsthand in my gym... Read More

Growing the rec program is a lot of gyms goal leading in to 2024.  There are some important things to do to grow your recreational program, but there are also some BIG things you want to avoid.  These things that... Read More

Changing the industry with red card challenges, the open championships and All Star Worlds w/ Heidi Weber and Craig Hallmark Description – I had the pleasure of interviewing Heidi Weber, one of the founding owners of the open championships and... Read More