In this episode of The Cheer Biz Podcast, Dan dives into the buzz surrounding the newly announced Pro Cheer league and explores what it could mean for the industry. Is this the future of competitive cheerleading, or just hype without a... Read More

In this episode of The Cheer Biz Podcast, Dan breaks down how artificial intelligence has quietly become his most powerful productivity tool—and how it can do the same for you. From content creation and email automation to client communication, data analysis, and... Read More

In this episode of The Cheer Biz Podcast, Dan unpacks a surprising truth: your local competitor closing down isn’t always a win. From reduced industry visibility to cultural clashes when clients migrate over, Dan shares why fewer gyms in your area can actually... Read More

This week on Fireside Chat, Danielle interviews Craig Hallmark and Heidi Weber from the Open Championship Series to talk all things scoresheet. They explain the why behind the 2025-2026 OCS scoresheet updates and share what surprising trends their data revealed... Read More

 In this episode of Fireside Chat, I’m joined by Matt Becker, attorney and founder of GymLawyers.com, to break down one of the most misunderstood topics in the cheer industry:  when it’s legal to deduct pay from your staff. If you’ve ever... Read More

 In this episode of Fireside Chat, I’m diving into the new scoresheet released by The Open Championship Series. It’s already stirring opinions across the cheer world – some coaches love the changes, others are frustrated. I’m sharing my honest perspective,... Read More

Buckle up, because this episode of The Cheer Biz Podcast is all about hot takes! Host Dan Cotton dives into some controversial opinions on cheerleading, gym ownership, coaching strategies, and industry norms. From why non-tumbling teams shouldn’t get paid bids to why... Read More

In this episode of The Cheer Biz Podcast, host Dan Cotton shares his insights on the lessons learned from the 2025 NCA Nationals incident and what gym owners, event producers, and the cheer industry as a whole can do to improve... Read More

In this episode of The Cheer Biz Podcast, host Dan Cotton provides an in-depth reaction to the incident at NCA Nationals 2025 in Dallas. With a background in military service, law enforcement, and active threat response training, Dan analyzes the confusion... Read More

The all-star cheer industry has faced some major challenges over theyears—pandemics, scandals, and lawsuits—but the sport continues togrow. Why is cheer so resilient compared to other industries? And howcan gym owners capitalize on this freedom to build stronger, moreprofitable businesses?In... Read More