If you’ve ever tried to explain all star cheer to someone outside the industry, you already know how ridiculous it can sound. In this episode, Danielle sits down with comedian, former teacher, and award-winning social media creator Jay Yoder to... Read More

Back-to-school season is here, which means families are getting back into routines, schedules are filling up, and everyone is competing for their attention. So we’re bringing back an episode that couldn’t be more timely. In this throwback episode, Danielle shares... Read More

There’s a real difference between a good routine and a great one — and Dan’s spent years figuring out why some gyms consistently get the second and most don’t. In this episode, he breaks down the six things that quietly... Read More

The economy, Gen Z, the president – Dan says none of these are why your gym is struggling. In this direct, no-punches-pulled episode, he breaks down the six real reasons some gyms are thriving while others are stuck, and why... Read More

“I’m too busy.” “My gym is different.” “No one can do it better than me.” They might feel true in the moment, but Dan believes these are three of the biggest lies cheer gym owners tell themselves — and they... Read More

For 11 years, Dan was everything at DreamCamps — CEO, COO, sales, marketing, camp director, and just about every role in between. This year, he finally realized that the thing holding the company back from its next level of growth... Read More

Dan is back in the studio after three months on the road, and he has some hot takes about what he’s been seeing across the cheer industry. In this episode, Dan works through 10 topics that have been on his... Read More

The cheer industry is huge, but the network behind it is small — and your reputation travels fast. In this episode, Dan Cotton breaks down why how you treat independent providers (choreographers, camp companies) and your own staff can make... Read More

Too many cheer gym owners make pricing, staffing, marketing, and growth decisions based on gut feelings instead of real business data. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the essential numbers every cheer gym owner... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares the three things that consistently separate high-performing cheer gyms from everyone else. While many gym owners spend their time chasing new ideas, new marketing strategies, and new programs, Dan... Read More