In this episode of the Cheer Biz Podcast, Dan Cotton shares the three things that consistently separate high-performing cheer gyms from everyone else. While many gym owners spend their time chasing new ideas, new marketing strategies, and new programs, Dan... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Elizabeth Scumaci, Founder and CEO of GlitterStarz, to discuss what it takes to build a brand that lasts in the cheer industry. What started as a small... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton gets fired up about three things cheer gym owners need to stop doing immediately if they want to protect their business, their brand, and their long-term profitability. Dan breaks down... Read More

Every coach and gym owner has thought it at some point: “Parents are ruining cheer.” But what if the real issue isn’t parents at all? In this episode, Danielle breaks down how customer expectations, communication, and family dynamics have changed... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down why personal branding matters for cheer gym owners and why growing your gym’s logo is no longer enough. Dan explains how building a personal brand helps families feel... Read More

What should cheer gyms be posting on social media in 2026? In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Sara Walsh to talk about cheer gym marketing, social media strategy, content creation, branding, and how... Read More

Most athletes aren’t stuck because they lack talent—they’re stuck because of copy-paste coaching. Drill after drill of coaches searching social media to find the next great “fix” to their athlete’s tumbling skills. In this episode, Danielle Johnston and Corey Rickett... Read More

Most cheer gym owners don’t have a knowledge problem—they have an execution problem. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the “execution gap” that keeps gyms from growing, even when owners are listening to podcasts,... Read More

Most cheer gym owners think “branding” means a new logo, better colors, or updated lettering. But in this episode of the Cheer Biz Podcast, Dan Cotten breaks down the real question: should you rebrand — or should you fix what’s... Read More

Most cheer gym owners think “safeguarding” only means preventing the worst-case scenarios. But real athlete welfare runs deeper than policies and paperwork. In this episode of the Cheer Biz Podcast, Dan Cotton interviews Joey (Joanna) Gamper Cuthbert, former cheer athlete,... Read More