If you own a cheer gym in a rural area or you’re the first program in your community, your biggest challenge is simple: education. Parents can’t buy what they don’t understand. In this episode of the Cheer Biz Podcast, Dan... Read More

Most gym owners say they want more leads, more trust, and more visibility. Then they completely ignore the easiest marketing tool they already have. In this episode, I talk about the free marketing most gym owners avoid: their personal social... Read More

When I first opened my cheer gym, I wore a few things like badges of honor that I’d never brag about now. In this episode, I break down four things I used to proudly flex as a new gym owner... Read More

Want more male athletes in your cheer gym? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down what actually works (and what doesn’t) when it comes to building a strong coed cheer program. Dan shares lessons learned... Read More

In this episode, Danielle responses to a recent post made by a business coach regarding parents drawn to “affordable programs.” She breaks the myths about parent expectations and takes ownership of the choices we make in our businesses and the... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Chris Rack, owner of Cheer Athletics Chicago, a former corporate executive who left a high-level leadership career to build a cheer gym—and challenge the status quo. Chris... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares the exact strategies cheer gym owners need to excel at social media in 2026—without obsessing over vanity metrics like likes and followers. If you’re a local, service-based business, the... Read More

AI is powerful—but it can also make you look unprofessional, confuse your customers, and cost you real money if you use it wrong. In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down the five biggest AI... Read More

We’re closing out 2025 with a hard look at the habits that quietly stall growth—and how to fix them before 2026. In this episode of the Cheer Biz Podcast, Dan Cotton lays out the five biggest blockers holding cheer gym... Read More

Competition season is here—don’t just survive it, thrive. In this episode of the Cheer Biz Podcast, Dan Cotton shares 10 battle-tested tips to make comp days smoother, calmer, and more successful for cheer gym owners and coaches. You’ll learn how... Read More