In part 2 of this series, Danielle tells listeners how cheer is a unicorn in the world of sports and athletes are not easily interchangeable! It’s not as easy as subbing in the next best player! Tune in to learn... Read More

In this episode, we dive into the power of gratitude and how it can transform the way we support and inspire gym parents. We’ll talk about the role appreciation plays in building stronger parent relationships, simple and intentional ways to... Read More

In this episode, we dig into one of the tougher realities many athletes face—navigating gym life when parents are divorced. We explore practical strategies to help athletes stay focused, communicate clearly, and manage the emotions that come with divided family... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton gives his unfiltered response to a viral post on Crazy Moms of Cheer that’s been shaking up the industry. From pricing and mid-season cuts to loyalty, favoritism, and communication,... Read More

🚨 This week on the pod: I respond to that viral post from Crazy Cheer Moms. As a gym owner, I’ve seen the good, the bad, and the emotionally-overcaffeinated. But buried in the drama? Some real truths. In Part 1,... Read More

Mental blocks, performance anxiety, and “hit zero” culture are some of the biggest challenges facing cheer coaches and gym owners today. In this episode of The Cheer Biz Podcast, Dan Cotton sits down with sports performance expert Jeff Benson, author... Read More

In this emotional and unfiltered episode of the Cheer Biz Podcast, host Dan Cotton opens up about the real struggles and heartfelt truths that coaches and gym owners wish parents understood. From the sacrifices made behind the scenes, to the financial... Read More

In this episode of the Cheer Biz Podcast, Dan sits down with the one and only Jalani Keo to talk all things cheer. Jalani shares his journey from cheering at Oregon Dream Teams, Trinity Valley, and Weber State to becoming... Read More

Open houses are soooo worth it, but you can’t just wing it anymore. In this episode, learn how to plan one that drives signups, fills classes, and doesn’t end with three toddlers and a confused grandparent wandering around your lobby.... Read More

Are parent interactions running your life? In this episode, I’m sharing three boundaries that completely transformed how I work with parents at the gym—less stress, fewer misunderstandings, and way more respect on all sides. These aren’t just policies—they’re intentional shifts... Read More