She was fixing bows and cheering behind the spectator ropes—now she’s running the whole program. In this episode, we talk to a former cheer mom turned all star director who’s gone from planning goodie bags to running staff meetings, and... Read More

Coaching your child is one of the most emotional, challenging, and rewarding roles you’ll ever take on. In this episode, we get real about the blurred lines between parent and coach, the emotional highs and lows, and the behind-the-scenes moments... Read More

Teenagers are dramatic, but parents can be worse. In this episode, we give you the survival guide you didn’t know you needed for maintaining peace in your gym during peak drama season.... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into one of the most stressful times of the season—team placements. Dan shares how he used to be overwhelmed with questions, complaints, and confusion from parents and athletes,... Read More

In this heartfelt and insightful episode of the Cheer Biz Podcast, host Dan Cotton shares a personal and professional transformation—his complete pivot on parent involvement in cheerleading gyms. Once firmly against allowing parents to play an active role beyond the transactional,... Read More

In this tongue-in-cheek rant episode of The Cheer Biz Podcast, Dan unleashes a hilarious (but honest) look at the most common — and most maddening — things parents say to cheer coaches and gym owners. From “Can we just take the... Read More

In this listener-driven episode of The Cheer Biz Podcast, Dan answers real questions from cheer gym owners and coaches across the country. From boosting next season’s athlete registration numbers to navigating the tricky waters of athletes cross-training at other gyms, and... Read More

In this episode of The Cheer Biz Podcast, Dan breaks down the real-world strategy behind testing your gym’s pricing — and when you shouldn’t touch those numbers. Whether you’re adjusting class rates, refining All-Star tuition, or trying to build value into your offerings,... Read More

Navigating Trauma & Moving Forward: Lessons from NCA 2025 with Jeff Benson Description – This special impromptu episode of The Cheer Biz Podcast dives into the emotional aftermath of NCA Nationals 2025. Dan Cotton is joined by mental resilience expert Jeff Benson to discuss how... Read More

Are you really charging what you need to keep your gym successful? In this fiery episode of The Cheer Biz Podcast, Dan Cotton breaks down why bad math can ruin your gym’s finances—and how to make sure your pricing is actually setting you up... Read More