Think your customers never get frustrated with you? Reality check:they do. The way you feel about other businesses is exactly how someof your own customers feel about yours. How you handle yourself as acustomer is a direct reflection of how... Read More

What happens when a major competition cancels an entire day of performances? In this episode of The Cheer Biz Podcast, Dan Cotton reacts to COA’s decision to cancel Day 1 due to a server and internet failure—a move that sent shockwaves through... Read More

Tryout season is one of the most crucial times of the year for a cheer gym, and how you run your evaluations can make or break your season. In this episode of The Cheer Biz Podcast, Dan Cotton breaks down how and... Read More

We expect our customers to be patient, understanding, andprofessional. But are we holding ourselves to the same standard whenWE are the customer? Your reputation as a business owner isn’t justbuilt on how you run your company—it’s also shaped by how... Read More

In this continuation, we dive deeper into the challengesand rewards of educating cheer parents. We discuss more real-worldscenarios that highlight why parent education is essential for athleteand gym success. This episode focuses on advanced strategies, likecreating a culture of transparency,... Read More

This episode dives into the importance of educatingAll-Star cheer parents to build trust, reduce confusion, and create asupportive team mindset. We cover common parent misunderstandings,strategies for effective communication, and how investing in educationbenefits athletes, parents, and gyms alike. Learn actionable... Read More

n this episode of The Cheer Biz Podcast, I take you on a deep dive inside a coach’s mind—my mind—to share the thoughts, challenges, and decision-making processes we face every day. As a coach for over 20 years and a gym... Read More

In this episode of Fireside Chat, Danielle tells you what it’s like to be next door neighbors with your gym! This is a question we’ve had a lot…Do gym parents maintain boundaries? Do I have solid work boundaries? Listen in... Read More

In this episode, we dive into the top three things every cheer gym parent should know to become strong advocates for your gym. We’ll break down why understanding the scoresheet, the importance of drills, and your safety protocols can help... Read More

My day after team placements used to be full of angry emails, long phone calls and quitters. Now I rarely experience anything like that. Using 3 principles. 1. Communicate our standards prior 2. Limit/eliminate negative surprises 3. Make all teams... Read More