Staffing is one of the hardest parts of owning a gym. In this episode, Dan lays out a simple four-step framework for building real staff accountability — and how to know, without guilt, when it’s time to let someone go.... Read More

Filling your cheer gym doesn’t have to feel like guessing. In this episode, Dan breaks down the exact framework he uses to turn strangers into lifelong members — and why most gyms are leaking people out the bottom of their... Read More

Ty went from a football and baseball kid who’d never set foot in a cheer gym to a 4x World Champion at Top Gun Miami — and now he’s making history on Miami Medal, the first-ever Pro Cheer League roster.... Read More

When Dan Cotton and his wife Tori took over their gym back in 2011, they didn’t know the first thing about running a business — they just knew how to coach. In this episode, Dan breaks down the five things... Read More

There’s a real difference between a good routine and a great one — and Dan’s spent years figuring out why some gyms consistently get the second and most don’t. In this episode, he breaks down the six things that quietly... Read More

The economy, Gen Z, the president – Dan says none of these are why your gym is struggling. In this direct, no-punches-pulled episode, he breaks down the six real reasons some gyms are thriving while others are stuck, and why... Read More

The cheer industry is huge, but the network behind it is small — and your reputation travels fast. In this episode, Dan Cotton breaks down why how you treat independent providers (choreographers, camp companies) and your own staff can make... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down what cheer coaches and gym owners often get wrong when studying the routines that win major end-of-season events. Too many coaches watch a winning routine and immediately focus... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares five things he would do if he wanted his staff to absolutely hate their jobs.Drawing from his experience leading teams across Oregon Dream Teams, Dream Camps, and Next Generation... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares the three things that consistently separate high-performing cheer gyms from everyone else. While many gym owners spend their time chasing new ideas, new marketing strategies, and new programs, Dan... Read More