In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a problem that hits cheer gyms every year: the post-tryout and summer dip in class enrollment. Right before tryouts, classes, privates, and skill work are booming. Athletes are... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton reflects on the biggest lessons he learned during the 2025–2026 cheer season after nearly 25 years of coaching and 15 years of gym ownership. From launching a new branch of... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton shares the biggest red flags he has seen after 25 years of coaching cheerleading. From coaches blaming choreography or saying no athletes are ready to level up, to athletes cutting... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Stephenie Staley, owner of Dynasty Athletics in Draper, Utah, to talk about building a cheer gym rooted in family, culture, honesty, and long-term athlete development. Stephenie shares... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the biggest reasons cheer gym owners stay stuck financially: they do not actually understand their numbers. More specifically, they do not understand the difference between gross... Read More

Most routines don’t lose because of talent… they lose because of bad strategy. In Part 2, Danielle Johnston and John Barajas break down how to choose the right skills, structure your routine, and avoid the mistakes that cost teams points.... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Rocky Rumel to talk about one of the biggest gaps in the cheer industry: how we train athletes beyond just reps, routines, and skill progressions. With an... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Cat Haley of the Cat Haley Method to talk about one of the most misunderstood parts of athlete development in all star cheer: flexibility, strength, and safe... Read More

Most gym owners are convinced their parents are “different.” More demanding. Less respectful. Impossible to manage. They’re not. In this episode, we break down the reality that parents are parents everywhere. The difference isn’t who you attract, it’s what you... Read More

What should cheer gyms be posting on social media in 2026? In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Sara Walsh to talk about cheer gym marketing, social media strategy, content creation, branding, and how... Read More