If you own a cheer gym in a rural area or you’re the first program in your community, your biggest challenge is simple: education. Parents can’t buy what they don’t understand. In this episode of the Cheer Biz Podcast, Dan... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the most common frustrations in all star cheer: how to get more commitment, dedication, and buy-in from your athletes. After 22 years of coaching, Dan shares... Read More

If you want your cheer gym to be unrecognizable in 2026 (in the best way), this episode is your wake-up call. In this high-energy episode of the Cheer Biz Podcast, Dan Cotton lays out the real steps it takes to... Read More

Tryouts are closer than you think—and if parents don’t trust your team placements, the day after tryouts can turn into emails, angry calls, and families threatening to quit. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down... Read More

Want more male athletes in your cheer gym? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down what actually works (and what doesn’t) when it comes to building a strong coed cheer program. Dan shares lessons learned... Read More

In this episode, Danielle responses to a recent post made by a business coach regarding parents drawn to “affordable programs.” She breaks the myths about parent expectations and takes ownership of the choices we make in our businesses and the... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a tough question every cheer gym owner eventually faces: when should you fire a customer and end the relationship? Dan shares why he’s not a fan of the... Read More

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Ashley Newberry, gym director at Dream Extreme All-Stars in Vacaville, CA—Miss California, children’s book author, and culture-builder behind one of NorCal’s fastest-growing programs. Ashley shares how a... Read More

In this candid episode of the Cheer Biz Podcast, Dan Cotton tackles a hard truth: the gym down the street isn’t your enemy. Most programs are serving 1–2.5% of local youth, which means the real opportunity isn’t poaching athletes—it’s growing... Read More

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down everything gym owners and coaches need to know about the Limited Division at USASF Worlds—where it came from, who it’s meant for, and why it’s become one... Read More