What makes a great youth coach stand out from everyone else? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down five essential traits the best youth coaches demonstrate every single day. From reteaching skills without frustration to... Read More

“All-star cheer doesn’t make money.” Gym owners hear it constantly—especially when they’re starting a gym. And in this episode, Dan Cotton calls it what it is: a bold-faced lie. Dan breaks down why people believe all-star isn’t profitable, why class... Read More

Great coaches are one of the most valuable assets in your gym — but they’re also one of the hardest things to keep. In this episode, Danielle breaks down three practical strategies gym owners can use to retain their best... Read More

Cheer judging feels like a black box—until now. In this episode of the Cheer Biz Podcast, Dan Cotton sits down with international cheerleading judge and educator Judge Mimi. They unpack what judges are actually looking for, why many coaches misunderstand... Read More

In this special crossover episode, Here 4 Cheer host Megan Gomarlo sits down with Full Out Cheer’s very own Danielle Johnston. Whether you are a veteran gym owner or just starting your entrepreneurship journey in the all-star cheerleading industry, this... Read More

Why are tryout signups slow—even when you “posted the link”? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the most common reasons all-star cheer registration stalls and what to fix right now so you can increase... Read More

Most cheer gym owners don’t have a pricing problem. They have a pricing system problem. In this technical episode of the Cheer Biz Podcast, Dan Cotton walks through how to set all star cheer tuition the right way so every... Read More

It’s February — which means All-Star packets are getting built and released. And if yours is still not out (or it’s 25 pages long), you’re probably making this harder than it needs to be. In this episode of the Cheer... Read More

Tryouts might be in May, but if you wait until April to plan… you’re already behind. In this episode of the Cheer Biz Podcast, Dan Cotton walks cheer gym owners through the 8 things you MUST do now to set... Read More

If you want to be a stronger leader in your cheer gym in 2026, you need better questions—not more hustle. In this episode of the Cheer Biz Podcast, Dan Cotton shares seven questions every leader should ask themselves to level... Read More