February tends to make us think about love: hearts, candy and all the sweet stuff. In the cheer gym world, it’s also the perfect time to slow down and intentionally show appreciation to the families who support your program day... Read More

If you’ve ever written off birthday parties as utter chaos in your gym, think again. At my gym, we’ve hosted up to 250 parties a year, and they’ve become one of our highest-margin, lowest-stress revenue streams. Birthday parties fill weekend... Read More