If you’ve owned a cheer gym long enough, you’ve probably felt it—that slow slide from excitement to exhaustion.  It doesn’t happen all at once, but it does happen. One day, you’re choreographing pyramids. The next, you’re buried in payroll wondering,... Read More

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More

Coaching is personal. Coaching your own child? That’s next-level personal. If you’ve ever been in that spot – juggling the role of “Coach” and “Mom” (or “Dad”) – you already know it’s one of the most rewarding, complicated, and emotional... Read More

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More

Over the years, I’ve learned that boundaries in your gym make life so much easier – both personally and professionally. So, let’s talk about three boundaries I put in place that actually worked. Not theoretical, not from a webinar —... Read More

Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your fall marketing… you’re officially behind. The back-to-school rush might pack your classes now, but if you stop there, you’re basically... Read More

Back-to-school season is like the Black Friday of youth activities—except instead of people trampling each other for TVs, it’s parents frantically Googling “cheer classes near me” in the school pickup line. No…I don’t sit on my phone scrolling in that... Read More

If there’s one subject I struggled with in high school and college, it was science. So, last week when I was writing about how to combat stress as a cheer gym owner, I wanted to know why we don’t always... Read More

Lately I’ve been talking with you about stress because it’s about to be the busiest time of the year in our gyms. Your weeks will soon be filled with back-to-school enrollments, starting on your routine in anticipation of showcase, and... Read More

A couple days ago I told you how I recognize when I’m about to be very stressed. That stress often leads to a few days of burnout. Fortunately, I’m past the point in my gym owner career where I wonder... Read More