YouTube: https://youtu.be/DwmXyvU0HIg Spotify: https://open.spotify.com/episode/6A2Pa7KxrTLnIAS7HDQ9mt?si=OoDEyeROQc6GcaEKkU_oHA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771852645 Why Do We Keep Making the Same Mistakes as an Industry? Cheer Biz Podcast | Host: Dan Cotton   Introduction I’ve been in the cheerleading industry for over 26 years. And I’m here to ask: why... Read More

YouTube: https://youtu.be/-gScJ0XCHDU Spotify: https://open.spotify.com/episode/4e7zutNYmMVxVVHu360GkE?si=7rz9OR5tRaODaLYyLyi8VA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770756982 I am super fired up right now because I have been talking to gym owners almost non-stop and there are some consistent issues that keep coming up. So we are going to dive into three things... Read More

If you’ve ever traded a month of tuition for “some help with social,” you’re not alone. Bartering feels scrappy, supportive, and budget-friendly—until it isn’t. In this episode of the “Fullout Cheer Podcast,” I sat down with Matt Becker of GymLawyers.com... Read More

In 2015, my gym had two locations. We were in just our second year of business, and less than a year in, we decided to open another location about 30 minutes away in a bigger city. You’d think that location... Read More

Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had a goose that laid one golden egg daily. Despite their good fortune, they became impatient. They assumed the goose must... Read More

One of the biggest questions I see gym owners ask online is how to set pricing. While this is one of the most important questions owners should be asking, I often see answers that, if accepted by the owner, could... Read More

Last week, I talked to you about how to make sure you’re getting ahead this month so you can regularly work on future tasks instead of creating cheer-mergencies. Today, I want to tell you what I’m working on this month... Read More

September is always a crazy month for us at Twisters. School begins at the end of August, and by September, we’re managing the influx of new and returning athletes, along with a batch of new college students hired to work... Read More

I hate nothing more than people assuming their tuition is how I pay my mortgage. In fact, over the years, I’ve heard comments here and there about stuff like that, and if you’ve owned a gym for awhile, I’m sure... Read More

I decided a long time ago, no one was going to dictate the future of my program but me (well…I have a business partner who will too…but you will see what I mean.)    Every year we receive changes to... Read More