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Posts filed under: All Star Cheerleading

All Star Cheerleading

Lessons from Two Gyms: What I Learned About Opening a Second Location

In 2015, my gym had two locations. We were in just our second year of business, and less than a year in, we decided to open another location about 30 minutes away in a bigger city. You’d think that location... Read More

Patience Pays: The Secret to Thriving as a Cheer Gym Owner

Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had a goose that laid one golden egg daily. Despite their good fortune, they became impatient. They assumed the goose must... Read More

The Digital Dilemma: Do Cheer Gyms Need Social Media Policies?

Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on the internet in our gym apparel and slowly close our eyes hoping no one else has seen it. After all... Read More

The Hiring Dilemma: What Do You Really Need in a Director

This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify and Apple podcasts, Dec. 17, 2024.   Last week on “The Cheer Biz Podcast,” Dan Cotton told you that a... Read More

Building Champion Teams: What Really Matters?

Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation. I also told you why I believe that you don’t need to be a franchise or D1 gym to succeed.... Read More

Franchise or Small Gym? Why Systems, Not Size, Create Champions

Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every now and then, a question really makes me stop and think. Earlier this week, a “Crazy Cheer Mom” posed a... Read More

Protect Your Brand: How to Stop Parents from DIY Gym Apparel

Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The catch? It’s not from your proshop. She snagged your logo from the website, uploaded it to her Cricut, and heat-pressed... Read More

Half-Year Teams: How I Plan to Prepare Parents Amidst Mid-Season Chaos

This month has been busy. Like busy busy. I feel like I’m three days behind at any given time. Not only am I prioritizing family – with two kids in high school and one just two months from a mid-year... Read More

Coaches’ Favorites: The Truth Behind Why Some Athletes Stand Out

Something I see often in “Cheer Mom” Facebook groups is parents complaining that the coach isn’t giving fair treatment and opportunities to all athletes on the team. I even see parents go so far as to say a coach literally... Read More

What Comes After Listening: Why Parents Expect More from Gym Owners

Recently, I told you why I believe our gyms are so important based on my recent experience with high school tennis; however, there was something else that came out of that controversial experience that I learned as well: Most of... Read More