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Posts filed under: Staff

Staff

The Digital Dilemma: Do Cheer Gyms Need Social Media Policies?

Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on the internet in our gym apparel and slowly close our eyes hoping no one else has seen it. After all... Read More

The Hiring Dilemma: What Do You Really Need in a Director

This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify and Apple podcasts, Dec. 17, 2024.   Last week on “The Cheer Biz Podcast,” Dan Cotton told you that a... Read More

Building Champion Teams: What Really Matters?

Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation. I also told you why I believe that you don’t need to be a franchise or D1 gym to succeed.... Read More

Coaches’ Favorites: The Truth Behind Why Some Athletes Stand Out

Something I see often in “Cheer Mom” Facebook groups is parents complaining that the coach isn’t giving fair treatment and opportunities to all athletes on the team. I even see parents go so far as to say a coach literally... Read More

The Untold Side of Coaching: Navigating the Challenges of Difficult Athletes

If you’re dealing with a difficult athlete on one of your teams this year, you’re not alone. Every season, we’ve got one or two who coaches need some help redirecting and correcting. Difficult athletes can look very different, but we’ve... Read More

When Schools Fall Short: How Cheer Gyms Can Provide the Support Athletes Deserve

This past week, I had an experience that helped me truly realize the importance of gyms like ours—and the extensive responsibility we have to be great coaches and mentors to our athletes. About a month ago, my daughter came home... Read More

Your Words Can Destroy Your Business: Tips for Careful Communication

This week I had an especially hard conversation with someone. The majority of the conversation had to happen by email, which I almost never do, but it was a good reminder that words are incredibly important, and choosing the wrong... Read More

Staying Ahead of the Game: My September Checklist for a Stress-Free All Star Season

Last week, I talked to you about how to make sure you’re getting ahead this month so you can regularly work on future tasks instead of creating cheer-mergencies. Today, I want to tell you what I’m working on this month... Read More

Surviving in September: How Getting Ahead Helps You Save Time & Money

September is always a crazy month for us at Twisters. School begins at the end of August, and by September, we’re managing the influx of new and returning athletes, along with a batch of new college students hired to work... Read More

The 2024 Gym Owners’ Guide to Efficient Hiring

Many times in my years as a gym owner, I’ve had to experience the negative effects of hiring the wrong person. On average, employers report it costs the company anywhere between $8,000 and $25,000 to hire the wrong person. I’m... Read More