If you’ve ever traded a month of tuition for “some help with social,” you’re not alone. Bartering feels scrappy, supportive, and budget-friendly—until it isn’t. In this episode of the “Fullout Cheer Podcast,” I sat down with Matt Becker of GymLawyers.com... Read More

If you’ve ever muttered, “No one else can do it like I can,” while stress-eating fruit snacks behind the front desk—this one’s for you. Owning a gym means you care—a lot. About your athletes, your staff, your reputation, your bathrooms... Read More

If you’ve owned a cheer gym long enough, you’ve probably felt it—that slow slide from excitement to exhaustion.  It doesn’t happen all at once, but it does happen. One day, you’re choreographing pyramids. The next, you’re buried in payroll wondering,... Read More

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More

Coaching is personal. Coaching your own child? That’s next-level personal. If you’ve ever been in that spot – juggling the role of “Coach” and “Mom” (or “Dad”) – you already know it’s one of the most rewarding, complicated, and emotional... Read More

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More

Over the years, I’ve learned that boundaries in your gym make life so much easier – both personally and professionally. So, let’s talk about three boundaries I put in place that actually worked. Not theoretical, not from a webinar —... Read More

Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your fall marketing… you’re officially behind. The back-to-school rush might pack your classes now, but if you stop there, you’re basically... Read More

Back-to-school season is like the Black Friday of youth activities—except instead of people trampling each other for TVs, it’s parents frantically Googling “cheer classes near me” in the school pickup line. No…I don’t sit on my phone scrolling in that... Read More

Think open houses are an old, dusty idea – like some boxy, antique IBM computer sitting there waiting for a floppy disc to give you the info? Yeah, I used to think that too…Until a few years ago when we... Read More