In 2015, my gym had two locations. We were in just our second year of business, and less than a year in, we decided to open another location about 30 minutes away in a bigger city. You’d think that location... Read More

Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had a goose that laid one golden egg daily. Despite their good fortune, they became impatient. They assumed the goose must... Read More

Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on the internet in our gym apparel and slowly close our eyes hoping no one else has seen it. After all... Read More

This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify and Apple podcasts, Dec. 17, 2024.   Last week on “The Cheer Biz Podcast,” Dan Cotton told you that a... Read More

Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation. I also told you why I believe that you don’t need to be a franchise or D1 gym to succeed.... Read More

Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every now and then, a question really makes me stop and think. Earlier this week, a “Crazy Cheer Mom” posed a... Read More

Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A well-planned proshop can boost your revenue, promote your brand, and keep your parents loyal! There are many reasons you want... Read More

Recently, someone asked two questions about staff in one of our Next Gen groups: How do you maintain a consistent staff and positive work environment when employees are regularly calling out of work, affecting your ability to provide quality teams... Read More

Recently during a call, a client told me about a strange situation he was facing with a potential employee. He had interviewed someone and was ready to send an offer letter when he thought, “I should check the references first.”... Read More

I often hear from gym owners that their staff members sometimes push back on extra tasks they’re told to do. This is often a sign that the bigger picture is misunderstood by staff. If you, as a gym owner, tend... Read More