Posts filed under: Business

Business

When Your Best Coach Wants to Open Their Own Gym

YouTube | Spotify | Apple Podcasts What to Do When a Coach Says They Want to Open Their Own Gym In this episode, Cheer Biz Podcast host Dan Cotton shares both sides of the coach-turned-competitor story and offers a practical... Read More

The Real Reason We Switched Class Management Software

YouTube | Spotify | Apple Podcasts How to Switch Class Management Software Without the Chaos In this solo episode, Cheer Biz Podcast host Dan Cotton gives gym owners a five-question framework for deciding whether to switch class management software, plus... Read More

Before You Spend a Dollar: What to Fix Before You Pay for Marketing

YouTube | Spotify | Apple Podcasts What to Do Before Spending a Dollar on Paid Gym Marketing Host Dan Cotton shares the five-step foundation every cheer gym needs in place before paid ads, plus tips for getting more from your... Read More

5 Revenue Streams Every Cheer Gym Owner Is Underpricing

YouTube | Spotify | Apple Podcasts How to Build Diversified Revenue Streams in Your Cheer Gym Host Dan Cotton walks gym owners through the revenue streams worth stacking on top of tuition, and the 80 percent gross margin pricing framework... Read More

Nice Lobby, Empty Mats: What Actually Brings Athletes to Your Gym

YouTube | Spotify | Apple Podcasts The Four-Question Framework for What to Add to Your Season In this solo episode, host Dan Cotton cautions cheer gym owners against chasing every clinic, choreographer, and add-on they see online, and shares a... Read More

Living on a Prayer: Guessing Your Numbers

YouTube | Spotify | Apple Podcasts Why Cheer Gym Owners Don’t Know Their Numbers (and How to Fix It) If you ever feel like you’re living on a prayer when it comes to your numbers, this episode is for you.... Read More

Waiting for Things to Slow Down? Listen to This.

YouTube | Spotify | Apple Podcasts Why Things Won’t Slow Down Next Month (And What Gym Owners Must Change Today) The Hardest Truth You’ll Hear This Month Here’s the hardest truth you have heard in a month: things will not... Read More

A Cheer Gym Owners’ Guide to Staff Accountability

YouTube | Spotify | Apple Podcasts A Four-Step Framework for Staff Accountability in Your Cheer Gym Dan Cotton shares a practical expect, train, inspect, and correct system for getting the most from your coaches and knowing when it is time... Read More

Attract, Convert, Ascend: The Framework for Filling Your Gym

YouTube | Spotify | Apple Podcasts The Attract, Convert, Ascend Framework for Filling Your Cheer Gym Host Dan Cotton breaks down a three-part framework that takes gym growth out of the guessing game and turns prospects into long-term members. Stop... Read More

Six Vendors in Fifteen Years: What Finally Made Me Switch

YouTube | Spotify | Apple Podcasts How to Choose the Right Uniform Vendor for Your Cheer Gym Cheer Biz Podcast host Dan Cotton shares the exact framework he has used across six uniform vendors in 15 years of gym ownership,... Read More