Posts filed under: Business

Business

Attract, Convert, Ascend: The Framework for Filling Your Gym

YouTube | Spotify | Apple Podcasts The Attract, Convert, Ascend Framework for Filling Your Cheer Gym Host Dan Cotton breaks down a three-part framework that takes gym growth out of the guessing game and turns prospects into long-term members. Stop... Read More

Six Vendors in Fifteen Years: What Finally Made Me Switch

YouTube | Spotify | Apple Podcasts How to Choose the Right Uniform Vendor for Your Cheer Gym Cheer Biz Podcast host Dan Cotton shares the exact framework he has used across six uniform vendors in 15 years of gym ownership,... Read More

The Rise of Pro Cheer: Ty’s Journey From Top Gun Miami to Miami Metal

YouTube | Spotify | Apple Podcasts From Chucking Tricks to Pro Cheer: Ty on Miami Metal’s First Season Top Gun Miami veteran and Miami Metal athlete Ty joins the Cheer Biz Podcast to share how a football and baseball kid... Read More

I Automated My Cheer Gym in One Day. Here’s What Changed.

YouTube | Spotify | Apple Podcasts How I Automated My Cheer Gym with AI in One Day (and Saved Hours Every Week) Why AI Isn’t Just Another Thing on Your To-Do List We’ve been talking about AI on the Fullout... Read More

3 Marketing Mistakes Killing Your Cheer Gym Leads

YouTube | Spotify | Apple Podcasts Three Reasons Your Cheer Gym Marketing Isn’t Converting Cheer Biz Podcast host Dan Cotton breaks down what’s changed in Facebook and Meta advertising for cheer gyms heading into 2027, and the three fixes he’s... Read More

Stop Guessing: The Real Formula Behind Your Cheer Gym Pricing

YouTube | Spotify | Apple Podcasts How to Price Cheer Gym Classes and All-Star Teams Correctly Cheer Biz Podcast host Dan Cotton, author of Charge What You’re Worth: The Cheer Pricing Handbook, walks through the exact formula he uses to... Read More

Keep Your Feet Shuffling: What I Do When I Want to Quit

YouTube | Spotify | Apple Podcasts What Dan Cotton Does When He Wants to Quit His Gym In a solo episode, Cheer Biz Podcast host Dan Cotton, owner of ODT All-Stars, opens up about the moments he’s wanted to walk... Read More

Is It Time to Hire a Manager for Your Cheer Gym?

YouTube | Spotify | Apple Podcasts Why Most Cheer Gyms Hire Managers Too Soon Dan Cotton, host of the Cheer Biz Podcast, breaks down what a real manager actually does — and why most gym owners hand out the title... Read More

Working With Family Without Wrecking the Relationship

YouTube | Spotify | Apple Podcasts Working With Family in Your Cheer Gym: A Real Framework for Making It Work Working with family is one of the hardest things you will ever do in your cheer gym — and boy,... Read More

5 Things I’d Do to Make Sure My Gym Never Grows

YouTube | Spotify | Apple Podcasts Five Growth Killers Every Cheer Gym Owner Must Avoid Dan Cotton, host of the Cheer Biz Podcast, flips the script and walks through five habits he’d adopt if his goal were to stop his... Read More