Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation. I also told you why I believe that you don’t need to be a franchise or D1 gym to succeed.... Read More

Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every now and then, a question really makes me stop and think. Earlier this week, a “Crazy Cheer Mom” posed a... Read More

Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A well-planned proshop can boost your revenue, promote your brand, and keep your parents loyal! There are many reasons you want... Read More

Recently, someone asked two questions about staff in one of our Next Gen groups: How do you maintain a consistent staff and positive work environment when employees are regularly calling out of work, affecting your ability to provide quality teams... Read More

Recently during a call, a client told me about a strange situation he was facing with a potential employee. He had interviewed someone and was ready to send an offer letter when he thought, “I should check the references first.”... Read More

I often hear from gym owners that their staff members sometimes push back on extra tasks they’re told to do. This is often a sign that the bigger picture is misunderstood by staff. If you, as a gym owner, tend... Read More

It’s not all that uncommon to lose coaches midseason. Life happens. They transfer colleges, get married or pregnant, or may even take a full-time job. No matter how committed, even the best coaches sometimes have life pop up … and... Read More

Recently, I told you why I believe our gyms are so important based on my recent experience with high school tennis; however, there was something else that came out of that controversial experience that I learned as well: Most of... Read More

This week I had an especially hard conversation with someone. The majority of the conversation had to happen by email, which I almost never do, but it was a good reminder that words are incredibly important, and choosing the wrong... Read More

Yesterday, I talked to you about the questions I used to ask myself about cheer parents before I had kids of my own. I’d get frustrated with parents and think, “This isn’t that hard. You need to get it together,... Read More