YouTube | Spotify | Apple Podcasts Building an AI Workforce: Inside Dan Cotton’s Daily Workflow In this episode of the Cheer Biz Podcast, host Dan Cotton explains how he ran four different AI-powered projects at once during a single workout,... Read More

YouTube | Spotify | Apple Podcasts The Four Numbers Every Cheer Gym Owner Must Track In this solo episode of the Cheer Biz Podcast, host Dan Cotton walks through the core financial numbers gym owners need to track — revenue,... Read More

YouTube | Spotify | Apple Podcasts Rhinestone Leaders: How Glitter Stars Is Redefining the Cheerleading Uniform Industry From rhinestone transfers on t-shirts to becoming the number one cheerleading uniform provider, Liz Scamacci of Glitter Stars joins Dan Cotton to share... Read More

YouTube | Spotify | Apple Podcasts Three Things You Need to Focus on to Actually Grow Your Gym Many of you are wondering how you can grow your gym, but there are three things you’re probably not focusing on that... Read More

YouTube: https://youtu.be/DwmXyvU0HIg Spotify: https://open.spotify.com/episode/6A2Pa7KxrTLnIAS7HDQ9mt?si=OoDEyeROQc6GcaEKkU_oHA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771852645 Why Do We Keep Making the Same Mistakes as an Industry? Cheer Biz Podcast | Host: Dan Cotton   Introduction I’ve been in the cheerleading industry for over 26 years. And I’m here to ask: why... Read More

YouTube: https://youtu.be/-gScJ0XCHDU Spotify: https://open.spotify.com/episode/4e7zutNYmMVxVVHu360GkE?si=7rz9OR5tRaODaLYyLyi8VA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770756982 I am super fired up right now because I have been talking to gym owners almost non-stop and there are some consistent issues that keep coming up. So we are going to dive into three things... Read More

Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your fall marketing… you’re officially behind. The back-to-school rush might pack your classes now, but if you stop there, you’re basically... Read More

Last week, I talked to you about how to make sure you’re getting ahead this month so you can regularly work on future tasks instead of creating cheer-mergencies. Today, I want to tell you what I’m working on this month... Read More

September is always a crazy month for us at Twisters. School begins at the end of August, and by September, we’re managing the influx of new and returning athletes, along with a batch of new college students hired to work... Read More

If there’s one subject I struggled with in high school and college, it was science. So, last week when I was writing about how to combat stress as a cheer gym owner, I wanted to know why we don’t always... Read More