YouTube | Spotify | Apple Podcasts Stop Defending Your Reputation: Why Gym Owners Should Think Twice Before Responding to Critics Online I once heard a pastor say something that stuck with me: stop defending your reputation. He pointed out that... Read More

YouTube | Spotify | Apple Podcasts What to Do Before Spending a Dollar on Paid Gym Marketing Host Dan Cotton shares the five-step foundation every cheer gym needs in place before paid ads, plus tips for getting more from your... Read More

YouTube | Spotify | Apple Podcasts The Four-Question Framework for What to Add to Your Season In this solo episode, host Dan Cotton cautions cheer gym owners against chasing every clinic, choreographer, and add-on they see online, and shares a... Read More

YouTube | Spotify | Apple Podcasts Why Cheer Gym Owners Don’t Know Their Numbers (and How to Fix It) If you ever feel like you’re living on a prayer when it comes to your numbers, this episode is for you.... Read More

YouTube | Spotify | Apple Podcasts The Attract, Convert, Ascend Framework for Filling Your Cheer Gym Host Dan Cotton breaks down a three-part framework that takes gym growth out of the guessing game and turns prospects into long-term members. Stop... Read More

YouTube | Spotify | Apple Podcasts How to Choose the Right Uniform Vendor for Your Cheer Gym Cheer Biz Podcast host Dan Cotton shares the exact framework he has used across six uniform vendors in 15 years of gym ownership,... Read More

YouTube | Spotify | Apple Podcasts How I Automated My Cheer Gym with AI in One Day (and Saved Hours Every Week) Why AI Isn’t Just Another Thing on Your To-Do List We’ve been talking about AI on the Fullout... Read More

YouTube | Spotify | Apple Podcasts Three Reasons Your Cheer Gym Marketing Isn’t Converting Cheer Biz Podcast host Dan Cotton breaks down what’s changed in Facebook and Meta advertising for cheer gyms heading into 2027, and the three fixes he’s... Read More

YouTube | Spotify | Apple Podcasts Five Growth Killers Every Cheer Gym Owner Must Avoid Dan Cotton, host of the Cheer Biz Podcast, flips the script and walks through five habits he’d adopt if his goal were to stop his... Read More

YouTube | Spotify | Apple Podcasts Why Gym Owners Should Stop Building Custom AI Apps Dan Cotton, host of the Cheer Biz Podcast and self-proclaimed AI super fan, makes the case for why most cheer gym owners should resist the... Read More