Posts filed under: Marketing

Marketing

The Biggest Business Shift Is Already Here

YouTube | Spotify | Apple Podcasts Building an AI Workforce: Inside Dan Cotton’s Daily Workflow In this episode of the Cheer Biz Podcast, host Dan Cotton explains how he ran four different AI-powered projects at once during a single workout,... Read More

Stop Running Your Cheer Gym on Instinct

YouTube | Spotify | Apple Podcasts The Four Numbers Every Cheer Gym Owner Must Track In this solo episode of the Cheer Biz Podcast, host Dan Cotton walks through the core financial numbers gym owners need to track — revenue,... Read More

From Startup to Industry Leader

YouTube | Spotify | Apple Podcasts Rhinestone Leaders: How Glitter Stars Is Redefining the Cheerleading Uniform Industry From rhinestone transfers on t-shirts to becoming the number one cheerleading uniform provider, Liz Scamacci of Glitter Stars joins Dan Cotton to share... Read More

Your Gym Lost Its Edge

YouTube | Spotify | Apple Podcasts Getting Back to Your Roots: Why Small, Personal Moments Still Matter I am all about growth, but sometimes we have to get back to the basics and start doing the things that made us... Read More

Why Your Cheer Gym Isn’t Growing

YouTube | Spotify | Apple Podcasts Three Things You Need to Focus on to Actually Grow Your Gym Many of you are wondering how you can grow your gym, but there are three things you’re probably not focusing on that... Read More

Why We Keep Making the Same Mistakes

YouTube: https://youtu.be/DwmXyvU0HIg Spotify: https://open.spotify.com/episode/6A2Pa7KxrTLnIAS7HDQ9mt?si=OoDEyeROQc6GcaEKkU_oHA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771852645 Why Do We Keep Making the Same Mistakes as an Industry? Cheer Biz Podcast | Host: Dan Cotton   Introduction I’ve been in the cheerleading industry for over 26 years. And I’m here to ask: why... Read More

3 Things Gym Owners Must Stop Doing

YouTube: https://youtu.be/-gScJ0XCHDU Spotify: https://open.spotify.com/episode/4e7zutNYmMVxVVHu360GkE?si=7rz9OR5tRaODaLYyLyi8VA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770756982 I am super fired up right now because I have been talking to gym owners almost non-stop and there are some consistent issues that keep coming up. So we are going to dive into three things... Read More

Parents Aren’t Ruining Cheer. Your Systems Are.

YouTube: https://youtu.be/t8CEPPOu9P4 Spotify: https://open.spotify.com/episode/3HjROEk2P2IlSbeI9YIM22?si=aJVgLHqzRHmGAXVEkT-Fnw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000769991555 Parents Aren’t Ruining Cheer. Your Systems Are. Every gym owner and coach has thought it at least at one point. Hey guys and welcome to this episode of the full out cheer podcast. I’m Danielle and... Read More

Outmarket Your Competition This Fall (Without Losing Your Mind)

Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your fall marketing… you’re officially behind. The back-to-school rush might pack your classes now, but if you stop there, you’re basically... Read More

Hijack the Back-to-School Hype: 5 Proven Ways to Boost Your Gym’s Enrollment

Back-to-school season is like the Black Friday of youth activities—except instead of people trampling each other for TVs, it’s parents frantically Googling “cheer classes near me” in the school pickup line. No…I don’t sit on my phone scrolling in that... Read More