Posts filed under: Marketing

Marketing

Attract, Convert, Ascend: The Framework for Filling Your Gym

YouTube | Spotify | Apple Podcasts The Attract, Convert, Ascend Framework for Filling Your Cheer Gym Host Dan Cotton breaks down a three-part framework that takes gym growth out of the guessing game and turns prospects into long-term members. Stop... Read More

Six Vendors in Fifteen Years: What Finally Made Me Switch

YouTube | Spotify | Apple Podcasts How to Choose the Right Uniform Vendor for Your Cheer Gym Cheer Biz Podcast host Dan Cotton shares the exact framework he has used across six uniform vendors in 15 years of gym ownership,... Read More

I Automated My Cheer Gym in One Day. Here’s What Changed.

YouTube | Spotify | Apple Podcasts How I Automated My Cheer Gym with AI in One Day (and Saved Hours Every Week) Why AI Isn’t Just Another Thing on Your To-Do List We’ve been talking about AI on the Fullout... Read More

3 Marketing Mistakes Killing Your Cheer Gym Leads

YouTube | Spotify | Apple Podcasts Three Reasons Your Cheer Gym Marketing Isn’t Converting Cheer Biz Podcast host Dan Cotton breaks down what’s changed in Facebook and Meta advertising for cheer gyms heading into 2027, and the three fixes he’s... Read More

5 Things I’d Do to Make Sure My Gym Never Grows

YouTube | Spotify | Apple Podcasts Five Growth Killers Every Cheer Gym Owner Must Avoid Dan Cotton, host of the Cheer Biz Podcast, flips the script and walks through five habits he’d adopt if his goal were to stop his... Read More

Stop Building Custom Apps With AI

YouTube | Spotify | Apple Podcasts Why Gym Owners Should Stop Building Custom AI Apps Dan Cotton, host of the Cheer Biz Podcast and self-proclaimed AI super fan, makes the case for why most cheer gym owners should resist the... Read More

5 Things I’d Do Differently If I Started My Cheer Gym Today

YouTube | Spotify | Apple Podcasts Five Things Dan Cotton Would Do Differently Opening a Cheer Gym Cheer Biz Podcast host Dan Cotton looks back on taking over his Oregon gym in 2011 and shares the five moves he’d make... Read More

AI Is Not Your Business Coach

YouTube | Spotify | Apple Podcasts Why AI Can Never Replace Your Real Business Coach Dan Cotton, host of the Cheer Biz Podcast and a self-described AI super fan, explains why leaning on AI as a substitute for real business... Read More

When Good Cheer Decisions Become Bad Business Decisions

YouTube | Spotify | Apple Podcasts The Hidden Business Mistakes Great Cheer Coaches Keep Making Host Dan Cotton breaks down why gym owners who excel at cheer often struggle most with the business side, walking through the four costly habits... Read More

6 Reasons You’re Struggling While Other Gyms Are Crushing It

YouTube | Spotify | Apple Podcasts The Real Reasons Some Cheer Gyms Thrive While Others Stall Dan Cotton, host of the Cheer Biz Podcast and owner of Oregon Dream Teams, cuts through the excuses gym owners lean on and lays... Read More