Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your fall marketing… you’re officially behind. The back-to-school rush might pack your classes now, but if you stop there, you’re basically... Read More

Back-to-school season is like the Black Friday of youth activities—except instead of people trampling each other for TVs, it’s parents frantically Googling “cheer classes near me” in the school pickup line. No…I don’t sit on my phone scrolling in that... Read More

Think open houses are an old, dusty idea – like some boxy, antique IBM computer sitting there waiting for a floppy disc to give you the info? Yeah, I used to think that too…Until a few years ago when we... Read More

Many years ago I thought, “This is the most athletes we’ll ever have. Our town just can’t support more than that.” That was 100 athletes ago. Now, we sit at 615 athletes in a town of just 20,000. For some... Read More

We all want more athletes, right? Of course we do! We want to have teams that make sense for every athlete, and athletes to help out when someone can’t fulfill their commitments on a team. But what most people forget... Read More

Have you ever said, “I literally can’t do one more thing right now?” Maybe you had a hundred things going at once, you had family issues and well, COVID and all the quarantines that come with it. Maybe you just... Read More

Many years ago I offered a free trial class at my gym. As long as there was an opening in the class, I’d pop you in there and see what you thought. It converted well (not that I was actually... Read More

Does your staff struggle to take the lead? If so, you might find delegation to be pretty challenging. I’ve encountered this very issue in my gym a few years ago. It makes you think delegation just isn’t going to work... Read More

Next Gen’s Free Enrollment Booster is a 5-day challenge designed to bring more athletes into your gym. We’ll spend just 10-15 minutes per day doing a simple task that will take your gym to the next level. Here is what... Read More

I want you to think back to your first season for a second. A few of you may be early on in your gyms, so that isn’t too hard. For those who have been in business awhile, you may have... Read More