Posts filed under: Marketing

Marketing

Your Gym Lost Its Edge

YouTube: https://youtu.be/eNyuLquaNow Spotify: https://open.spotify.com/episode/1nQ58uBI22fYcvVIzMoxtP?si=ZC1Z21QsSaa-9ZolLTap4Q Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000772198615 Getting Back to Your Roots: Why Small, Personal Moments Still Matter I am all about growth, but sometimes we have to get back to the basics and start doing the things that made... Read More

Why Your Cheer Gym Isn’t Growing

YouTube: https://youtu.be/vnPKw_WM2GE Spotify: https://open.spotify.com/episode/33vvDPhuH2Txd6vhRoyfEU?si=iBIBmD-zSKKrW91gYTdBBg Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000772950924 Three Things You Need to Focus on to Actually Grow Your Gym Many of you are wondering how you can grow your gym, but there are three things you’re probably not focusing on... Read More

Why We Keep Making the Same Mistakes

YouTube: https://youtu.be/DwmXyvU0HIg Spotify: https://open.spotify.com/episode/6A2Pa7KxrTLnIAS7HDQ9mt?si=OoDEyeROQc6GcaEKkU_oHA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771852645 Why Do We Keep Making the Same Mistakes as an Industry? Cheer Biz Podcast | Host: Dan Cotton   Introduction I’ve been in the cheerleading industry for over 26 years. And I’m here to ask: why... Read More

3 Things Gym Owners Must Stop Doing

YouTube: https://youtu.be/-gScJ0XCHDU Spotify: https://open.spotify.com/episode/4e7zutNYmMVxVVHu360GkE?si=7rz9OR5tRaODaLYyLyi8VA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770756982 I am super fired up right now because I have been talking to gym owners almost non-stop and there are some consistent issues that keep coming up. So we are going to dive into three things... Read More

Parents Aren’t Ruining Cheer. Your Systems Are.

YouTube: https://youtu.be/t8CEPPOu9P4 Spotify: https://open.spotify.com/episode/3HjROEk2P2IlSbeI9YIM22?si=aJVgLHqzRHmGAXVEkT-Fnw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fullout-cheer-podcast/id1763244914?i=1000769991555 Parents Aren’t Ruining Cheer. Your Systems Are. Every gym owner and coach has thought it at least at one point. Hey guys and welcome to this episode of the full out cheer podcast. I’m Danielle and... Read More

Outmarket Your Competition This Fall (Without Losing Your Mind)

Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your fall marketing… you’re officially behind. The back-to-school rush might pack your classes now, but if you stop there, you’re basically... Read More

Hijack the Back-to-School Hype: 5 Proven Ways to Boost Your Gym’s Enrollment

Back-to-school season is like the Black Friday of youth activities—except instead of people trampling each other for TVs, it’s parents frantically Googling “cheer classes near me” in the school pickup line. No…I don’t sit on my phone scrolling in that... Read More

Why Open Houses Still Work (and How to Run One Without Losing Your Mind)

Think open houses are an old, dusty idea – like some boxy, antique IBM computer sitting there waiting for a floppy disc to give you the info? Yeah, I used to think that too…Until a few years ago when we... Read More

Not sure you can make it in a small town?

Many years ago I thought, “This is the most athletes we’ll ever have. Our town just can’t support more than that.” That was 100 athletes ago. Now, we sit at 615 athletes in a town of just 20,000. For some... Read More

Do you have a retention problem?

We all want more athletes, right? Of course we do! We want to have teams that make sense for every athlete, and athletes to help out when someone can’t fulfill their commitments on a team. But what most people forget... Read More