YouTube: https://youtu.be/wYroyIxIKVM Spotify: https://open.spotify.com/episode/3G2Sum7tUqwhn6k3XXAXb9?si=iVx0pXXjTmuQXP5cx87pGw Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000774835037 Three Core Strategies to Outperform Every Gym Around You In this solo episode of the Cheer Biz Podcast, host Dan Cotton cuts through the noise and delivers three battle-tested principles that gym owners... Read More

YouTube: https://youtu.be/DwmXyvU0HIg Spotify: https://open.spotify.com/episode/6A2Pa7KxrTLnIAS7HDQ9mt?si=OoDEyeROQc6GcaEKkU_oHA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000771852645 Why Do We Keep Making the Same Mistakes as an Industry? Cheer Biz Podcast | Host: Dan Cotton   Introduction I’ve been in the cheerleading industry for over 26 years. And I’m here to ask: why... Read More

There’s something I’ve started calling the absence trifecta: injury, illness and weather. And if you haven’t dealt with one (or all three) this season … congratulations. You are a unicorn in all star cheer. For the rest of us, this... Read More

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More

In 2015, my gym had two locations. We were in just our second year of business, and less than a year in, we decided to open another location about 30 minutes away in a bigger city. You’d think that location... Read More

Last week, I talked to you about how to make sure you’re getting ahead this month so you can regularly work on future tasks instead of creating cheer-mergencies. Today, I want to tell you what I’m working on this month... Read More

September is always a crazy month for us at Twisters. School begins at the end of August, and by September, we’re managing the influx of new and returning athletes, along with a batch of new college students hired to work... Read More

Lately, I’ve been talking a lot about stress management for gym owners, and recently Justin and I did a Fireside Chat about digitizing your gym and getting rid of paper. I wanted to give a few practical tips on how... Read More

Here are a few things I’ve changed over the year when it came to payroll and ultimately why we changed them:  We use to pay every other Friday. We shifted to the 1st and 15th. We did this for a... Read More

Note to international gyms: The content here is geared toward U.S. gyms. International gym owners may be able to apply the information, but everyone is encouraged to speak to a CPA or attorney on how to apply this content locally.... Read More