If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More

In 2015, my gym had two locations. We were in just our second year of business, and less than a year in, we decided to open another location about 30 minutes away in a bigger city. You’d think that location... Read More

Last week, I talked to you about how to make sure you’re getting ahead this month so you can regularly work on future tasks instead of creating cheer-mergencies. Today, I want to tell you what I’m working on this month... Read More

September is always a crazy month for us at Twisters. School begins at the end of August, and by September, we’re managing the influx of new and returning athletes, along with a batch of new college students hired to work... Read More

Lately, I’ve been talking a lot about stress management for gym owners, and recently Justin and I did a Fireside Chat about digitizing your gym and getting rid of paper. I wanted to give a few practical tips on how... Read More

Here are a few things I’ve changed over the year when it came to payroll and ultimately why we changed them:  We use to pay every other Friday. We shifted to the 1st and 15th. We did this for a... Read More

Note to international gyms: The content here is geared toward U.S. gyms. International gym owners may be able to apply the information, but everyone is encouraged to speak to a CPA or attorney on how to apply this content locally.... Read More

Looking to start a business? If you know me, you know I basically love having a variety of businesses. Some of them I run for a period of time and then sell or they’re designed to be temporary in the... Read More

Yesterday I told you why I pay my coaches their hourly rate for private lessons. There’s more to it than just that though. At least five times every season a new gym owner asks “How do you pay coaches for... Read More

A hot topic in cheerleading is “private lessons”. How and how much should we be paying coaches to teach private lessons. I’ve said many times before that I believe our industry puts too much emphasis on being a unicorn. We... Read More