Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on the internet in our gym apparel and slowly close our eyes hoping no one else has seen it. After all... Read More
Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every now and then, a question really makes me stop and think. Earlier this week, a “Crazy Cheer Mom” posed a... Read More
Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A well-planned proshop can boost your revenue, promote your brand, and keep your parents loyal! There are many reasons you want... Read More
Last week, I talked to you about how to make sure you’re getting ahead this month so you can regularly work on future tasks instead of creating cheer-mergencies. Today, I want to tell you what I’m working on this month... Read More
September is always a crazy month for us at Twisters. School begins at the end of August, and by September, we’re managing the influx of new and returning athletes, along with a batch of new college students hired to work... Read More
Many times in my years as a gym owner, I’ve had to experience the negative effects of hiring the wrong person. On average, employers report it costs the company anywhere between $8,000 and $25,000 to hire the wrong person. I’m... Read More
Lately, I’ve been talking a lot about stress management for gym owners, and recently Justin and I did a Fireside Chat about digitizing your gym and getting rid of paper. I wanted to give a few practical tips on how... Read More
If there’s one subject I struggled with in high school and college, it was science. So, last week when I was writing about how to combat stress as a cheer gym owner, I wanted to know why we don’t always... Read More
Lately I’ve been talking with you about stress because it’s about to be the busiest time of the year in our gyms. Your weeks will soon be filled with back-to-school enrollments, starting on your routine in anticipation of showcase, and... Read More
There are a few times in my life when overwhelm begins to set in, but fortunately I’ve learned how to identify those triggers a little earlier so I can prevent them when possible. One of those triggers is when things... Read More