Posts filed under: Systems

Systems

Waiting for Things to Slow Down? Listen to This.

YouTube | Spotify | Apple Podcasts Why Things Won’t Slow Down Next Month (And What Gym Owners Must Change Today) The Hardest Truth You’ll Hear This Month Here’s the hardest truth you have heard in a month: things will not... Read More

A Cheer Gym Owners’ Guide to Staff Accountability

YouTube | Spotify | Apple Podcasts A Four-Step Framework for Staff Accountability in Your Cheer Gym Dan Cotton shares a practical expect, train, inspect, and correct system for getting the most from your coaches and knowing when it is time... Read More

Six Vendors in Fifteen Years: What Finally Made Me Switch

YouTube | Spotify | Apple Podcasts How to Choose the Right Uniform Vendor for Your Cheer Gym Cheer Biz Podcast host Dan Cotton shares the exact framework he has used across six uniform vendors in 15 years of gym ownership,... Read More

I Automated My Cheer Gym in One Day. Here’s What Changed.

YouTube | Spotify | Apple Podcasts How I Automated My Cheer Gym with AI in One Day (and Saved Hours Every Week) Why AI Isn’t Just Another Thing on Your To-Do List We’ve been talking about AI on the Fullout... Read More

3 Marketing Mistakes Killing Your Cheer Gym Leads

YouTube | Spotify | Apple Podcasts Three Reasons Your Cheer Gym Marketing Isn’t Converting Cheer Biz Podcast host Dan Cotton breaks down what’s changed in Facebook and Meta advertising for cheer gyms heading into 2027, and the three fixes he’s... Read More

Working With Family Without Wrecking the Relationship

YouTube | Spotify | Apple Podcasts Working With Family in Your Cheer Gym: A Real Framework for Making It Work Working with family is one of the hardest things you will ever do in your cheer gym — and boy,... Read More

AI Is Not Your Business Coach

YouTube | Spotify | Apple Podcasts Why AI Can Never Replace Your Real Business Coach Dan Cotton, host of the Cheer Biz Podcast and a self-described AI super fan, explains why leaning on AI as a substitute for real business... Read More

When Good Cheer Decisions Become Bad Business Decisions

YouTube | Spotify | Apple Podcasts The Hidden Business Mistakes Great Cheer Coaches Keep Making Host Dan Cotton breaks down why gym owners who excel at cheer often struggle most with the business side, walking through the four costly habits... Read More

3 Lies Cheer Gym Owners Need to Stop Telling Themselves

YouTube | Spotify | Apple Podcasts Three Lies Cheer Gym Owners Tell Themselves And How To Stop Dan Cotton, host of the Cheer Biz Podcast, breaks down the three most common lies gym owners tell themselves about being too busy,... Read More

Don’t Send the Email! How to Deliver Difficult News Effectively

YouTube | Spotify | Apple Podcasts How to Deliver Bad News in Your Cheer Gym Without Losing Trust The Weight of Delivering Bad News I’ve been in business for 15 years, and in that time I’ve had to deliver bad... Read More