YouTube | Spotify | Apple Podcasts Stop Chasing New and Start Mastering What Already Works In this solo episode, host Dan Cotton delivers a candid wake-up call to cheer gym owners about the hidden dangers of entrepreneurial distraction—and why doubling... Read More

YouTube | Spotify | Apple Podcasts Three Things You Need to Focus on to Actually Grow Your Gym Many of you are wondering how you can grow your gym, but there are three things you’re probably not focusing on that... Read More

YouTube: https://youtu.be/-gScJ0XCHDU Spotify: https://open.spotify.com/episode/4e7zutNYmMVxVVHu360GkE?si=7rz9OR5tRaODaLYyLyi8VA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770756982 I am super fired up right now because I have been talking to gym owners almost non-stop and there are some consistent issues that keep coming up. So we are going to dive into three things... Read More

YouTube: https://youtu.be/9pd1AttqCoU Spotify: https://open.spotify.com/episode/5meockkVLq2dcw06qbhJel?si=OTgkn-C9RMCWDkPbDOY4pA Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cheer-biz-podcast/id1596523298?i=1000770318194 As your gym grows and you start to have more teams and more classes, the reality is that you can’t coach everything. And that’s why it becomes so important to build your coaching team. And these... Read More

There’s something I’ve started calling the absence trifecta: injury, illness and weather. And if you haven’t dealt with one (or all three) this season … congratulations. You are a unicorn in all star cheer. For the rest of us, this... Read More

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More

Think open houses are an old, dusty idea – like some boxy, antique IBM computer sitting there waiting for a floppy disc to give you the info? Yeah, I used to think that too…Until a few years ago when we... Read More

Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on the internet in our gym apparel and slowly close our eyes hoping no one else has seen it. After all... Read More

Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every now and then, a question really makes me stop and think. Earlier this week, a “Crazy Cheer Mom” posed a... Read More

Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A well-planned proshop can boost your revenue, promote your brand, and keep your parents loyal! There are many reasons you want... Read More