If you need a reminder that cheer seasons do not care about your plans for the season… hi. Welcome. 🙃 This year has felt like what I called the “absence trifecta”: injury, illness, and weather. And if you’re a coach... Read More

There’s something I’ve started calling the absence trifecta: injury, illness and weather. And if you haven’t dealt with one (or all three) this season … congratulations. You are a unicorn in all star cheer. For the rest of us, this... Read More

February tends to make us think about love: hearts, candy and all the sweet stuff. In the cheer gym world, it’s also the perfect time to slow down and intentionally show appreciation to the families who support your program day... Read More

A couple months ago, there was a viral post making the rounds in the Crazy Cheer Moms group: “An open letter to cheer gym owners.” I read it. I took notes. And I’ll say it plainly: A lot of it... Read More

If you’ve ever muttered, “No one else can do it like I can,” while stress-eating fruit snacks behind the front desk—this one’s for you. Owning a gym means you care—a lot. About your athletes, your staff, your reputation, your bathrooms... Read More

If you’ve ever written off birthday parties as utter chaos in your gym, think again. At my gym, we’ve hosted up to 250 parties a year, and they’ve become one of our highest-margin, lowest-stress revenue streams. Birthday parties fill weekend... Read More

If you’ve owned a cheer gym long enough, you’ve probably felt it—that slow slide from excitement to exhaustion.  It doesn’t happen all at once, but it does happen. One day, you’re choreographing pyramids. The next, you’re buried in payroll wondering,... Read More

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More

Coaching is personal. Coaching your own child? That’s next-level personal. If you’ve ever been in that spot – juggling the role of “Coach” and “Mom” (or “Dad”) – you already know it’s one of the most rewarding, complicated, and emotional... Read More

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More