A couple months ago, there was a viral post making the rounds in the Crazy Cheer Moms group: “An open letter to cheer gym owners.” I read it. I took notes. And I’ll say it plainly: A lot of it... Read More

If you’ve ever muttered, “No one else can do it like I can,” while stress-eating fruit snacks behind the front desk—this one’s for you. Owning a gym means you care—a lot. About your athletes, your staff, your reputation, your bathrooms... Read More

If you’ve ever written off birthday parties as utter chaos in your gym, think again. At my gym, we’ve hosted up to 250 parties a year, and they’ve become one of our highest-margin, lowest-stress revenue streams. Birthday parties fill weekend... Read More

If you’ve owned a cheer gym long enough, you’ve probably felt it—that slow slide from excitement to exhaustion.  It doesn’t happen all at once, but it does happen. One day, you’re choreographing pyramids. The next, you’re buried in payroll wondering,... Read More

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More

Coaching is personal. Coaching your own child? That’s next-level personal. If you’ve ever been in that spot – juggling the role of “Coach” and “Mom” (or “Dad”) – you already know it’s one of the most rewarding, complicated, and emotional... Read More

If you’ve been in the cheer industry for more than five minutes, you already know: we are obsessed with feedback. We film routines from 47 angles like it’s a Netflix documentary on penguins, send stunts in for legality reviews, and... Read More

As gym owners and coaches, we know parents are always watching—sometimes literally through the lobby window (or at my gym – from 10 feet away 😂). But here’s the truth: The more educated your parents are about what you do,... Read More

Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your fall marketing… you’re officially behind. The back-to-school rush might pack your classes now, but if you stop there, you’re basically... Read More

Back-to-school season is like the Black Friday of youth activities—except instead of people trampling each other for TVs, it’s parents frantically Googling “cheer classes near me” in the school pickup line. No…I don’t sit on my phone scrolling in that... Read More