If you need a reminder that cheer seasons do not care about your plans for the season… hi. Welcome. 🙃 This year has felt like what I called the “absence trifecta”: injury, illness, and weather. And if you’re a coach... Read More

There’s something I’ve started calling the absence trifecta: injury, illness and weather. And if you haven’t dealt with one (or all three) this season … congratulations. You are a unicorn in all star cheer. For the rest of us, this... Read More

February tends to make us think about love: hearts, candy and all the sweet stuff. In the cheer gym world, it’s also the perfect time to slow down and intentionally show appreciation to the families who support your program day... Read More

A couple months ago, there was a viral post making the rounds in the Crazy Cheer Moms group: “An open letter to cheer gym owners.” I read it. I took notes. And I’ll say it plainly: A lot of it... Read More

Coaching is personal. Coaching your own child? That’s next-level personal. If you’ve ever been in that spot – juggling the role of “Coach” and “Mom” (or “Dad”) – you already know it’s one of the most rewarding, complicated, and emotional... Read More

As gym owners and coaches, we know parents are always watching—sometimes literally through the lobby window (or at my gym – from 10 feet away 😂). But here’s the truth: The more educated your parents are about what you do,... Read More

Over the years, I’ve learned that boundaries in your gym make life so much easier – both personally and professionally. So, let’s talk about three boundaries I put in place that actually worked. Not theoretical, not from a webinar —... Read More

Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on the internet in our gym apparel and slowly close our eyes hoping no one else has seen it. After all... Read More

This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify and Apple podcasts, Dec. 17, 2024.   Last week on “The Cheer Biz Podcast,” Dan Cotton told you that a... Read More

Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation. I also told you why I believe that you don’t need to be a franchise or D1 gym to succeed.... Read More