Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The catch? It’s not from your proshop. She snagged your logo from the website, uploaded it to her Cricut, and heat-pressed... Read More

This month has been busy. Like busy busy. I feel like I’m three days behind at any given time. Not only am I prioritizing family – with two kids in high school and one just two months from a mid-year... Read More

Something I see often in “Cheer Mom” Facebook groups is parents complaining that the coach isn’t giving fair treatment and opportunities to all athletes on the team. I even see parents go so far as to say a coach literally... Read More

Recently, I told you why I believe our gyms are so important based on my recent experience with high school tennis; however, there was something else that came out of that controversial experience that I learned as well: Most of... Read More

If you’re dealing with a difficult athlete on one of your teams this year, you’re not alone. Every season, we’ve got one or two who coaches need some help redirecting and correcting. Difficult athletes can look very different, but we’ve... Read More

This past week, I had an experience that helped me truly realize the importance of gyms like ours—and the extensive responsibility we have to be great coaches and mentors to our athletes. About a month ago, my daughter came home... Read More

This week I had an especially hard conversation with someone. The majority of the conversation had to happen by email, which I almost never do, but it was a good reminder that words are incredibly important, and choosing the wrong... Read More

Until I had kids, I had a hard time really connecting with my cheer parents. It’s not that I didn’t understand kids—heck, I had coached for many years already. I’ve also seen this struggle in several coaches in my gym... Read More

This is definitely the time of year when you start to learn which parents will be good at all star and which will need a lot of extra attention. As an owner, it’s frustrating to see teams set back week... Read More

One of the biggest questions I see gym owners ask online is how to set pricing. While this is one of the most important questions owners should be asking, I often see answers that, if accepted by the owner, could... Read More