This past week, I had an experience that helped me truly realize the importance of gyms like ours—and the extensive responsibility we have to be great coaches and mentors to our athletes. About a month ago, my daughter came home... Read More

This week I had an especially hard conversation with someone. The majority of the conversation had to happen by email, which I almost never do, but it was a good reminder that words are incredibly important, and choosing the wrong... Read More

Until I had kids, I had a hard time really connecting with my cheer parents. It’s not that I didn’t understand kids—heck, I had coached for many years already. I’ve also seen this struggle in several coaches in my gym... Read More

This is definitely the time of year when you start to learn which parents will be good at all star and which will need a lot of extra attention. As an owner, it’s frustrating to see teams set back week... Read More

One of the biggest questions I see gym owners ask online is how to set pricing. While this is one of the most important questions owners should be asking, I often see answers that, if accepted by the owner, could... Read More

Last week, I talked to you about how to make sure you’re getting ahead this month so you can regularly work on future tasks instead of creating cheer-mergencies. Today, I want to tell you what I’m working on this month... Read More

September is always a crazy month for us at Twisters. School begins at the end of August, and by September, we’re managing the influx of new and returning athletes, along with a batch of new college students hired to work... Read More

Many times in my years as a gym owner, I’ve had to experience the negative effects of hiring the wrong person. On average, employers report it costs the company anywhere between $8,000 and $25,000 to hire the wrong person. I’m... Read More

Lately, I’ve been talking a lot about stress management for gym owners, and recently Justin and I did a Fireside Chat about digitizing your gym and getting rid of paper. I wanted to give a few practical tips on how... Read More

If there’s one subject I struggled with in high school and college, it was science. So, last week when I was writing about how to combat stress as a cheer gym owner, I wanted to know why we don’t always... Read More