In this thought-provoking episode of the Cheer Biz Podcast, Dan Cotton gets real about a hard truth—most of us, even successful gym owners, don’t know nearly as much as we think we do. Sharing his own humbling experiences, Dan explores why... Read More

In this milestone episode of the Cheer Biz Podcast, Dan dives deep into the five essential marketing strategies every cheer gym owner must embrace in 2025 to stand out and succeed. From shifting your focus from selling products to selling transformations, to leveraging... Read More

In this episode of the Cheer Biz Podcast, host Dan shares three major missteps he made in his journey to grow a successful cheer gym—mistakes many owners still fall into today. From overspending on flashy uniforms and equipment, to undercharging in... Read More

In this episode of The Cheer Biz Podcast, Dan shares 10 powerful coaching lessons learned over 22 years on the mat. From why consistency matters more than charisma, to how sarcasm impacts an athlete’s internal narrator, Dan breaks down the hard... Read More

In this listener-driven episode of The Cheer Biz Podcast, Dan answers real questions from cheer gym owners and coaches across the country. From boosting next season’s athlete registration numbers to navigating the tricky waters of athletes cross-training at other gyms, and... Read More

In this exciting episode of The Cheer Biz Podcast, host Dan Cotton sits down with Heidi Weber from the Open Championship to discuss a groundbreaking announcement—cheerleading is officially joining the AAU Junior Olympics! Heidi shares how this new opportunity will not... Read More

Tryout season is one of the most crucial times of the year for a cheer gym, and how you run your evaluations can make or break your season. In this episode of The Cheer Biz Podcast, Dan Cotton breaks down how and... Read More

Your All-Star Packet isn’t just an informational document—it’s your biggest sales tool! In this episode of The Cheer Biz Podcast, Dan Cotton breaks down how to make the most out of your All-Star packet release for the 2025-2026 season. He shares... Read More

Recreational class enrollment is a HUGE focus for my program right now.  In this episode we will dive into the 4 strategies I am using to increase my recreational class enrollment and crush my 2025 goals in the first 3... Read More

Your website is one of the most powerful tools for growing your cheergym—if it’s set up right! In this episode of Fireside Chat, we’reuncovering the **must-have features** every cheer gym website needs tosucceed in 2025. Using cheer gym websites as... Read More