Sales & Enrollment

Why I Don’t Care What My Competitors Are Charging

In this episode of The Cheer Biz Podcast, I dive into why I don’t focus on what other gyms charge and how this mindset can transform your business. As we kick off the new year, I’m sharing insights on setting your... Read More

Why Educating All-Star Cheer Parents is Key to Success Part 2

In this continuation, we dive deeper into the challengesand rewards of educating cheer parents. We discuss more real-worldscenarios that highlight why parent education is essential for athleteand gym success. This episode focuses on advanced strategies, likecreating a culture of transparency,... Read More

Lessons from 2024: My Biggest Takeaways as a Cheer Gym Owner and Entrepreneur

In this episode of The Cheer Biz Podcast, I share the most impactful lessons I’ve learned in 2024 as a gym owner, and entrepreneur. From overcoming feelings of failure to embracing the power of saying “why not me,” this year has... Read More

Tough Love: How to Handle Late Payments & Overdue Accounts

Are overdue accounts creating stress and straining your gym’s operations? Managing late payments is a critical part of running a gym – and it’s about more than just keeping the lights on. In this episode, Danielle and Justin dive into... Read More

Why I Invest In A Front Desk Employee

In this episode of The Cheer Biz Podcast, host Dan Cotton dives deep into why a front desk or sales associate is one of the most essential investments for any cheer gym. Dan shares insights from his own journey as... Read More

Be Careful Who You Follow!

This last weekend I went on a group hike with men from across industries in Arizona.  In the process of this hike we ended up taking the wrong path which caused us some un-needed suffering.  This got me thinking of... Read More

Accountability in Action: Building a Staff That Thrives

In this Fireside Chat, Danielle dives into the essential steps for building a strong, accountable staff from day one. Learn how to set clear expectations, provide effective onboarding and training, and create systems that promote accountability. Whether it’s using staff... Read More

STOP DOING DROP IN TUMBLING!

I recently chatted with an owner who was doing drop in tumbling for all of her classes.  I was so fired up about it that I decided to record this episode because if you are still doing drop in tumbling... Read More

How I Convert More Leads Than My Competitors

On average a lead takes 8 contacts to engage. But most owners give up after a couple attempts. Be tenacious Decrease the opt in to reach out time Have a LBO (Low Barrier Offer)... Read More

Sales Is Not The Same As Closing

Selling and Closing sales are two linked, but different things.  In this episode we will dive into important sales and closing tips to become an absolute shark when it comes to getting those sales your gym needs to grow.... Read More