A couple months ago, there was a viral post making the rounds in the Crazy Cheer Moms group: “An open letter to cheer gym owners.” I read it. I took notes. And I’ll say it plainly: A lot of it... Read More

If you own or coach at a small gym, you’ve probably felt it—that mix of pride and pressure that comes with being the “small business” of all star cheer. You’re doing the work. You’re changing lives. And yet… sometimes it... Read More