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Posts filed under: Uncategorized

Uncategorized

A Step-by-Step Guide to Proshop Planning for 2025

Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A well-planned proshop can boost your revenue, promote your brand, and keep your parents loyal! There are many reasons you want... Read More

Protect Your Brand: How to Stop Parents from DIY Gym Apparel

Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The catch? It’s not from your proshop. She snagged your logo from the website, uploaded it to her Cricut, and heat-pressed... Read More

Why Perception Matters: Addressing Parental Concerns About Favoritism

If you’ve coached for any length of time, you likely can think back to athletes who impacted you as a coach. I can name them in my head easily: Sammie, Audrey, Alayna (all are either in college or have graduated... Read More

Divided Loyalties: When Siblings Cheer at Competing Gyms

Years ago, our gym had a large family with five girls. One had recently graduated, three were in all star, and the littlest was in recreational tumbling classes with us. The girls, whose parents were divorced, were starting to get... Read More

When Bigger Isn’t Better: Why More Athletes May Not Solve Your Gym’s Problems

Earlier this year, my gym hit an all-time high of 700 athletes. For a gym in a town of just 20,000 people, our enrollment was double what I had ever expected to reach. We had worked hard for many years... Read More

The Cost of Compassion: When to Extend Grace and When to Stand Firm on Payments

One of the top reasons gym owners find themselves short on cash each month is because of the large number of overdue accounts among their all star parents. This can happen for a variety of reasons, leading gym owners to... Read More

5 Traits Every Great Gym Owner Shares (Hint: They Have Nothing to Do with Cheer)

What makes a great gym owner? Maybe the first thing that comes to your mind is, “knowledge of cheerleading” or “excellent coaching skills.” That’s not actually what comes to mind for me though. I think those things can contribute to... Read More

The Reality of Business Partnerships: Lessons from My Ventures

In 2012, when I started preparing to open a gym, I was overwhelmed. I had coached cheerleading for many years, but it was mostly sideline. I had a good stunting knowledge, but my girls didn’t often tumble. Those who did... Read More

Why Coaches Must End Practices on Time—Every Time!

No group on Facebook gives me better blog ideas than the Crazy Moms of Cheer. You may not believe it, but that’s where much of my inspiration comes from. Occasionally, I’ll read a post and think, “Oh, you’re just new... Read More

When a Doctor’s Clearance Isn’t Enough: Protecting Injured Athletes in Your Gym

A few weeks ago I was listening to an episode on one of my favorite podcasts, “Let’s Talk Cheer.” I tend to listen to these podcasts during a workout, and at the moment, I wasn’t sure if it was the... Read More