Posts filed under: Communication

Communication

Stop charging athletes these fees…

I started revising my all star packet last week. Can you believe it’s almost that time already? As you start looking at your’s this year, there is one thing I want you to review.    Do you have unreasonable consequences... Read More

Why I don’t believe in the industry standard

Many years ago I abandoned the idea of following an industry standard of any kind. It turned out, many things that were standard in all star cheer weren’t in the best interest of my gym or the customers I serve.... Read More

Stay Tuned

There are currently no conferences on the schedule at this time. Next Gen typically hosts events in the summer and January. Please stay tuned for the release of our conference dates by joining our Facebook groups! NG Cheer & Gymnastics... Read More

When you should abandon your goal

Every year Justin and I sit down and write out some personal and professional goals for ourselves. They’re usually vastly different from one another because…well, if you’ve met Justin, you know. Here are a few examples of our previous goals: ... Read More

The 90% Who Didn’t Get First

If you’re like me, on Monday, my newsfeed was filled with owners celebrating their teams’ victories over the weekend. I saw many first places, level champs, grand champs, and bid winners flooding my feed.    The perception on social media... Read More

The Next Generation of All Star

Years ago when Justin put in his two weeks at his job as a federal civilian for the Air Force, he got a call down to the office of the wing executive officer. This officer wasn’t directly in Justin’s chain... Read More

Email: The Secret Marketing Ingredient

The first time I heard someone speak about email marketing, I thought I must have stepped back in time 10 years. That was in 2015. My brain momentarily turned off and I started questioning if the next hour of my... Read More

The truth about discounts

Sibling discount Cash discount Second-class discount “You’re a super talented athlete” discount “I need a boy on this team” discount “Please return for the season” discount In the past five years of providing one-on-one business coaching in the all-star industry,... Read More

Why most owners give up right before they see success

I have a German Shepherd. If you know these dogs, you know they’re worker dogs. They like to stay busy and feel productive, but it doesn’t mean they’re always doing GOOD, productive things. If they’re not kept on task with... Read More

The cause of owner burnout

This is a busy time of year. If you’re not already stressing about the upcoming season, getting your uniforms, bows, and apparel shipped in time, getting your routines ready and reviewed for legalities, and prepping for upcoming events – you’re... Read More