I have a German Shepherd. If you know these dogs, you know they’re worker dogs. They like to stay busy and feel productive, but it doesn’t mean they’re always doing GOOD, productive things. If they’re not kept on task with the right things, they tend to find themselves in trouble destroying shoes, rugs and other things around your home. So, we keep a lot of toys in the house for Zoey. She prefers the outdoors, but when we bring her in, she’ll take the toys in her bucket and spread them all over the living room.
She never fully focuses on one toy. In fact, she’ll spend just long enough with the toy to get it out of the box, try to find the squeaker for a few seconds and move on to the next. Little does she realize, sometimes she’s actually right on the verge of finding that dreaded squeaker and ripping it out forever (that’s her goal afterall.)
I walked into the living room and had an epiphany yesterday. As I watched her grab the fifth toy and try to pull the squeaker out, I realized we’re all a little like Zoey sometimes. We try just hard enough at something but give up just before we see success.
We develop a staff training curriculum and run a few trainings.
We write a few systems and place them in a binder at the front desk.
We run an ad for a few days hoping to pull in 10 new athletes.
The problem so many owners face is that they push hard…until they feel a hint of defeat. They feel like they’re never going to achieve their goal and so they move on to the next one.
They’re afraid of failing.
They’re also afraid of spending too much time on the wrong thing when the “win” might just be the next thing on the list.
But what if they worked on that staff training curriculum until they had it down solid? Then, they met with staff for weeks upon end until their staff were confident enough to teach any skill on the list? They knew how to talk to parents and could sell private lessons through their knowledge and credibility alone.
What if the systems you wrote didn’t just sit in a binder? What if you trained your staff on them and maintained accountability to ensure the systems actually got done? When staff didn’t follow through, what if you used corrective action procedures instead of caving to your own exhaustion and frustration?
The ad you ran for a few days? What if you also focused on building the right marketing funnel for your gym. What if the ad was paired with a super effective website and solid email autoresponders that sold while you were sleeping? What if you didn’t have to run ads every time you wanted new athletes, because the funnel worked so well it built organic sales for you?
All of these things are the result of laser focus. When you commit to something you know is the right thing for your gym, and you put intense, laser focus on it, you will succeed. If you commit to committing…I mean really make the decision to work until you see a successful result, you absolutely will see your gym grow.
We all need a little help figuring out what our focus should be at times, and that’s what Next Gen is here for. Our coaches will learn everything about your gym and help set you on the path for success. The first step? Commit to attending our conference on Jan. 7-8th in Las Vegas. Learn, commit and make a plan. We can help.
Learn more and view the class schedule at ngconferences.com.
