Do you know how many people want to be in your shoes right now? For years I did a job I enjoyed. I did public relations for the Air Force where I got to make videos, write articles and interview... Read More

Danielle, you tell me I shouldn’t clock in because I don’t want to know how many hours I work in the gym each week. What if there’s really nowhere else I’d rather be?    I get it. I’ve also been... Read More

I opened my gym in early 2013. By the fall of 2013, I had quit my full-time job and was working day in and day out at the gym. I was on Cloud 9. I was exhausted, but I assumed... Read More

I get asked a lot by business owners if I think a few college classes would help them learn how to better run their business. My answer?  Yes, as long as it’s at Hard Work U! I’m only halfway kidding... Read More

You probably started your gym because you loved coaching cheerleading. Am I right? If you started your gym because you love business and thought cheerleading might be a good business to start, you’re a unicorn and you probably don’t need... Read More

Did you know the majority of people make their judgment about you in the first few minutes they meet you? They subconsciously assess your body language, tone of voice, dialect and verbiage to determine if you know what you’re talking... Read More

Last season I had an all star director who made a large portion of the decisions for the program on my behalf. She knew our budget and my vision for the program. She updated me on the decisions she was... Read More

We all have coaches who work hard, change kids’ lives, invest into their personal growth and training and thereby improve our gyms. At least in a perfect world, that’s what our coaching staff would look like. Right?  More often than... Read More

One of my biggest personal challenges is being clear in my communication. I’ve always been pretty decent at written communication, but no doubt I struggle in verbal communication. Do you ever feel like you’re trying to be clear but the... Read More

I was talking to someone recently about a big-name gym. This person said, “Yeah, that gym is super successful” and it got me thinking. What is our definition of success? For this person, it was winning. The gym won a... Read More