Vacation was sooooo good. If you’re thinking you can’t imagine how I could take a vacation right now, I get it. It’s hard to leave at this time of the season. We took off for a week to go to... Read More

No one wants to irritate their prospects, but so many businesses are really experts at this. A prospect is someone who matches your target audience (moms 22-45 years old for me within 35 miles of my gym). If my goal... Read More

It’s a vicious cycle, isn’t it. You work hard, you bring in new athletes, you hire more staff and then you’re still at a breakeven dollar. If our labor cost directly correlates to the number of athletes in our program,... Read More

I’m in Mexico this week, so I’m showing you the art of email scheduling. If you’re reading this, then I’ve got to tell you – the mission we have at Next Gen is so important that I didn’t want to... Read More

There are only a few times per year that I make sure to say, “no” to all extras. Right now is one of those times.  Can you assist at the university’s career fair this week? Sorry, no.  Can you help... Read More

If you have had some frustrating days that have turned into frustrating weeks that have created a less-than-memorable experience this season, I’ve been there. If you’re sort of OVER this whole gym owner thing, I’ve been there. If you’re burned... Read More

Earlier this week I told you about our Coffee & Conversation meetings I do each year and how some years I get some really amazing takeaways. This year our parents are really thrilled with how the season is playing out... Read More

I haven’t always been patient when it comes to parent drama. I saw a post last week from a gym owner who was frustrated about a parent who she felt was overstepping. The parent was making proposed modifications to the... Read More

Last week I told you about Coffee & Conversation. This is my favorite time of the year to get our parents’ feedback and hear their ideas for how we can improve our season in upcoming years.  I know a few... Read More

Usually I spend Fridays telling you how I want you to reflect in one way or another. Today, I’d be SILLY if I didn’t give a little plug. Every week I listen to my newest business partner host a podcast... Read More