Posts filed under: All Star Cheerleading

All Star Cheerleading

Motion focuses emotion

I am someone who dwells. When I think someone is upset or when I’m upset with someone else, I have a hard time just walking away and letting things be.    As a result, being a gym owner can be... Read More

Once you know better, do better.

  Do you use video replays with your athletes to make corrections? After each competition, we cast the video of the routine up to the TV in the gym and walk through the areas that need work. We’ll talk about... Read More

Knowledge is valuable, but action is power

My favorite part about these blogs and emails is getting your replies. I love hearing from owners around the world who want to get all the knowledge they can to improve their businesses. The problem is – knowledge isn’t enough. ... Read More

Do you have imposter syndrome as a gym owner?

In my first few years as a gym owner (and still when I do something for the first time), I had imposter syndrome. I felt like I was playing make believe in some ways. I didn’t know the answers all... Read More

The lowdown regarding the Next Gen State of the Industry Survey: Owners’ Pay

I recently put out a State of the Industry Survey regarding owners’ pay and am genuinely curious where everyone is at. If you’ve seen the survey, you know I’m actually less worried about how much you’re paying yourself, and I’m... Read More

What is affinity marketing and how can you use it to grow your gym?

Affinity marketing is perhaps the most common sense form of marketing we can do, but it’s something we rarely remember to do as part of our gym’s growth. While there are various forms of affinity marketing, the one I’m talking... Read More

Do you have a process problem or a people problem? (Part 2)

Last week I talked to you about the problems we face in our gyms. We tend to get frustrated at people when all along the problem was a process-problem, meaning we have the wrong processes in place. If you’d like... Read More

Do you have a process problem or a people problem? (Part 1)

Yesterday we talked about being repetitive with our staff. You may have finished reading that blog thinking, “Well, that’s micromanaging!” Yeah…maybe. I don’t mind being called micromanaging if my gym is running like a well-oiled machine. In reality though, I... Read More

Frustrated at your staff for making the same mistakes over and over?

Many years ago I was coaching a tiny athlete. She was super quiet and her shyness hid behind her dark-rimmed glasses. You knew when she was excited because her blonde curls would bounce up and down, and she’d give the... Read More

Spending out of control?

I have had moments in my gym when my books were upside down due to uncontrolled spending habits. I’m not much of a shopper for clothes, but something about office supplies and organizational supplies excites me. We used to have... Read More