How long does it take to build a great culture in your gym?  I think we first need to define the goal. A great gym culture probably looks a bit like this:  Parents who never complain.  Staff who never complains.... Read More

Last year I read a great book by Randi Zuckerberg, the lesser known of the Zuckerberg’s (she makes some great jokes about that in her book). It was called Pick 3.  In the book, she talks about how we only... Read More

This is always the busiest and hardest part of the season for me. As many of you know, we run several businesses, so I often find I’m more effective working from home. I haven’t always been able to do that,... Read More

Ummm….I’ll be the first to answer that. YES. I care a lot.  Whether you believe it or not, parents in your gym are your first customer. Kids are your second customer. If a child wants to cheer, a parent can... Read More

Have you heard a rumor about yourself that made you pretty angry. Yeah…I’ve been there too. Over the years I’ve heard some pretty funny things.  I heard I attended competitions for years before we opened the gym while recruiting athletes... Read More

So you have a competitor. Maybe you’re in a small town and you have a couple competitors. Big gyms, small gyms, cheer gyms, gymnastics gyms…it doesn’t matter, you’re all vying for the same kids within your city. So how do... Read More

Last week one of our Academy members had some phenomenal and exciting news. She had met a HUGE goal she set in place a few months ago. It was a big goal for a few reasons – not just because... Read More

If you missed this week’s Fireside Chat, Justin was on a roll. He has been listening to a lot of Tony Robbins lately – two books in a row in fact. If you know Tony Robbins, you know that’s motivation... Read More

Yesterday I told you how I made some major changes in my gym when it came to how we staff coaches for our all star teams. If you missed that, click HERE to read. Today, I want to chat with... Read More

In my early years, I stressed constantly about my all star program growing. I wanted it to grow so athletes could have appropriately leveled teams and be placed with other kids their similar skill level and age, but my biggest... Read More