If you own or coach at a small gym, you’ve probably felt it—that mix of pride and pressure that comes with being the “small business” of all star cheer. You’re doing the work. You’re changing lives. And yet… sometimes it... Read More

Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had a goose that laid one golden egg daily. Despite their good fortune, they became impatient. They assumed the goose must... Read More

This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify and Apple podcasts, Dec. 17, 2024.   Last week on “The Cheer Biz Podcast,” Dan Cotton told you that a... Read More

Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation. I also told you why I believe that you don’t need to be a franchise or D1 gym to succeed.... Read More

Yesterday, I talked to you about the questions I used to ask myself about cheer parents before I had kids of my own. I’d get frustrated with parents and think, “This isn’t that hard. You need to get it together,... Read More

Until I had kids, I had a hard time really connecting with my cheer parents. It’s not that I didn’t understand kids—heck, I had coached for many years already. I’ve also seen this struggle in several coaches in my gym... Read More