Posts tagged with: athlete retention

athlete retention

Protect Your Brand: How to Stop Parents from DIY Gym Apparel

Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The catch? It’s not from your proshop. She snagged your logo from the website, uploaded it to her Cricut, and heat-pressed... Read More

Divided Loyalties: When Siblings Cheer at Competing Gyms

Years ago, our gym had a large family with five girls. One had recently graduated, three were in all star, and the littlest was in recreational tumbling classes with us. The girls, whose parents were divorced, were starting to get... Read More