Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had a goose that laid one golden egg daily. Despite their good fortune, they became impatient. They assumed the goose must... Read More

One of the biggest questions I see gym owners ask online is how to set pricing. While this is one of the most important questions owners should be asking, I often see answers that, if accepted by the owner, could... Read More

Last week, I talked to you about how to make sure you’re getting ahead this month so you can regularly work on future tasks instead of creating cheer-mergencies. Today, I want to tell you what I’m working on this month... Read More

September is always a crazy month for us at Twisters. School begins at the end of August, and by September, we’re managing the influx of new and returning athletes, along with a batch of new college students hired to work... Read More

I hate nothing more than people assuming their tuition is how I pay my mortgage. In fact, over the years, I’ve heard comments here and there about stuff like that, and if you’ve owned a gym for awhile, I’m sure... Read More

I decided a long time ago, no one was going to dictate the future of my program but me (well…I have a business partner who will too…but you will see what I mean.)    Every year we receive changes to... Read More

Note: I’m going to tell you my experience here. I am not here to further the list of negativity when it comes to scoring or season-after-season changes. There’s enough of that in other groups. I am here to create a... Read More

Each year I host our Coffee & Conversation feedback sessions. Some teams have amazing feedback and reaffirm that we’re doing all the right stuff. Other teams give me feedback that I may not have enjoyed hearing, but I am grateful... Read More

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My daughter used to do competitive swim. The program in our area is very successful and pretty serious about swim. In fact, if you see the older kids, their physique alone shows how serious they take the sport. Their muscles... Read More