I recently put out a State of the Industry Survey regarding owners’ pay and am genuinely curious where everyone is at. If you’ve seen the survey, you know I’m actually less worried about how much you’re paying yourself, and I’m... Read More

Affinity marketing is perhaps the most common sense form of marketing we can do, but it’s something we rarely remember to do as part of our gym’s growth. While there are various forms of affinity marketing, the one I’m talking... Read More

Last week I talked to you about the problems we face in our gyms. We tend to get frustrated at people when all along the problem was a process-problem, meaning we have the wrong processes in place. If you’d like... Read More

Yesterday we talked about being repetitive with our staff. You may have finished reading that blog thinking, “Well, that’s micromanaging!” Yeah…maybe. I don’t mind being called micromanaging if my gym is running like a well-oiled machine. In reality though, I... Read More

Many years ago I was coaching a tiny athlete. She was super quiet and her shyness hid behind her dark-rimmed glasses. You knew when she was excited because her blonde curls would bounce up and down, and she’d give the... Read More

I have had moments in my gym when my books were upside down due to uncontrolled spending habits. I’m not much of a shopper for clothes, but something about office supplies and organizational supplies excites me. We used to have... Read More

It’s about to be one of the biggest marketing times of the year for many gyms. Back-to-school is the #1 time for enrollments in my gym, and we’re about three weeks out from that right now. Below are three things... Read More

Hello everyone and welcome to another episode of the next generation people earn profits podcast. I’m your host, Dan cotton. And today we are talking about why being the smartest doesn’t always mean you will be the best. This is... Read More

Are you wondering what it would be like to open a gym? Before I owned one, I thought I’d spend 80 percent of my time coaching and maybe 20 percent doing business things. Boy was I wrong!   It wasn’t... Read More

    Let’s face it fear is a huge limiting factor in our decision making process.  In this episode we are going to talk about why you MUST do the things you are terrified of and I am going to... Read More