Many years ago I thought, “This is the most athletes we’ll ever have. Our town just can’t support more than that.”
That was 100 athletes ago. Now, we sit at 615 athletes in a town of just 20,000. For some of you, that’s a BIG town. For others, you’re probably wondering how the heck we could have that many athletes in such a small town.
I’m here to tell you, it doesn’t matter the size of your city. What does matter is:
- You run an amazing program that retains BOTH recreational and competitive athletes for long periods of time.
- You’ve got great marketing that can clearly sell parents on the value of our sport and the value of your gym.
- You’re consistently working to be better than you were last year.
You don’t have to be in a city with a huge population. You just have to do what you do – and you have to do it well. THAT is the key to growth. I’m a big fan of systems that allow things to be run well in my absence. I’m also a big fan of a fantastic staff hiring and on-boarding process that ensures I have great people holding down the fort while I’m gone.If that’s something you would love, start with our 10 Free Systems. There’s no charge, and you can access them here: https://nextgenowners.academy/register/10-systems/
