One of the biggest questions I see gym owners ask online is how to set pricing. While this is one of the most important questions owners should be asking, I often see answers that, if accepted by the owner, could... Read More

Many years ago I offered a free trial class at my gym. As long as there was an opening in the class, I’d pop you in there and see what you thought. It converted well (not that I was actually... Read More

I have talked to a couple gym owners in the past 24 hours and it really got me thinking that I needed to send this email out. The first owner told me her daytime classes didn’t pan out and she... Read More