September is always a crazy month for us at Twisters. School begins at the end of August, and by September, we’re managing the influx of new and returning athletes, along with a batch of new college students hired to work... Read More

There are a few times in my life when overwhelm begins to set in, but fortunately I’ve learned how to identify those triggers a little earlier so I can prevent them when possible. One of those triggers is when things... Read More

Anybody else a little frustrated when they log into Jackrabbit or iClass and see the number of athletes continuously dropping through June and July? If so, you’re among good company in this group. It’s pretty common to lose 20-25 percent... Read More

Recently I was speaking to a gym owner who is looking to build a facility in the next year. She said she had met with her accountant, who had advised her to start cutting expenses in order to increase cash... Read More

Normally, I’m feeling pretty excited this time of year. While some people don’t handle change well, the start of a new season always has me feeling fired up and ready for a new chapter. This year though…it has been a... Read More

This is Part 2 of a two-part series about how to offer fundraising opportunities in your gym.   Yesterday I told you about how we used to run fundraising in our gym as a for-profit entity. While my gym is... Read More

This is Part 1 of a two-part series about how to offer fundraising opportunities in your gym. Part 2 will be released on March 27.   With a new season about to begin, you may have had to increase your... Read More

A few days ago, I gave you a play-by-play of a less-than-stellar experience I recently had with customer service on our vacation. If you missed that blog, you can catch it here. We talked about how following up after someone... Read More

Every time I experience less-than-stellar customer service, I try to step into the shoes of my own customers. Is this something my customers would ever experience at my gym? Thankfully, my staff is patient, professional, efficient, and generally doing everything... Read More

If you’re like me, you’re about to embark on the busiest time of the season in your gym. For me, mid-February through the end of April is the craziest, most hectic, “trying-to-keep-up” time of the year. If you’re new to... Read More